Quantify—made by filmmakers, for filmmakers—might change how you shoot your next film.
Filmmakers Jake Schumacher and Jedidiah Hurt ran into a common challenge when shooting their doc App: The Human Story. They had way too much footage to keep track of. Hurt explains, “Every time we did a shoot, we found ourselves repeatedly having the thought, ‘Oh, yeah. That was a beautiful moment. Pure gold.’ Then we would promptly forget when it happened.”
In order to cut down on the amount of time spent reviewing the footage to track down those moments again, they took inspiration from the subject of their film and created—what else?—an app. Thus, Quantify was born. Freshly available in the Apple Store today, Quantify lets you discreetly timestamp and rate moments during a shoot, and then seamlessly import the data into Premiere Pro so that your best takes are already marked when you begin the edit.
Schumacher describes one of the main benefits of the app for filmmakers: “When we tried using other methods, say taking notes, we found we were not as present and it affected the interviewee. We built Quantify to effortlessly capture this data. It creates a heat map of the interview, while allowing us to stay present.”
The Quantify site offers tips from the creators’ own workflow: They use a 0 rating to indicate production talk, including questions; a 1 when the interviewee speaks; a 2 for points of interest; and a 3 for particularly “golden” moments. After ratings are made, the app exports audio and XML files that can be imported directly into Premiere Pro.
Quantify could be a real game-changer, particularly for doc-makers who shoot hours and hours of footage, sometimes over periods of years. The app is free, but the sliding-scale Pro subscription (from $1.99-$4.99/month) offers “premium support, unlimited events, and powerful data export options.”
Download Quantify for iOS free in the Apple Store.
Your Comment
42 Comments
This is a pretty awesome solution to a problem that I run into so often, but honestly have never thought about solving. Thanks for the post!
April 13, 2016 at 6:06AM
It's about time apps like these start getting made.
Why can't there be a slate app that connects every, sends a tone to audio recordist and frame to the camera with all the information? It may seem small but the hassle of getting an AC in front of lens where it can focus can sometimes ruin the flow of getting shots.
April 13, 2016 at 7:22AM
Another app with a subscription model. STOP
April 13, 2016 at 7:33AM, Edited April 13, 7:33AM
lol that makes no sense. Based on your opinion, apps should either be free with a ton of ads (how else would a dev recoup their time/costs) or a one time purchase fee.
The first option is pretty annoying and if it's an app made for work then most likely not even an option. The second option leaves no enticement for the developer to continue to make their app better as well as update frequently. On the other hand the subscription model if successful allows the app creator to grow and fund their product.
April 14, 2016 at 10:38AM
Why only Apple...
It's like no filmmaker is using Android..
April 13, 2016 at 8:21AM
Here is a little behind the scenes of why we have a free+subscription based model.
We've spent the last two years talking to countless indie app developers while making our film. Many of them are sadly giving up on creating tools like this because traditional App Store pricing is not sustainable for them.
Professional software used to cost hundreds of dollars and developers could count on recurring revenue from existing customers through paid upgrades. The App Store has created an economy where a developer is expected to sell their software for a buck or two without the possibility of paid upgrades, which are not supported by the App Store. This drives developers to write trivial apps, make as much money as possible in a short period of time, then abandon them and move on. We have a much bigger vision for Quantify than that.
As filmmakers ourselves, we wrestle with a lot of inefficiency in the production process. Quantify will be our vehicle to make that process a little better for everyone. We want Quantify to be around for filmmakers for years to come, we want it to be well supported, and we want it to keep getting better. So we went with a pricing model that will create recurring revenue.
A fun way to think about it is if Quantify saves you one hour, it will have paid for itself at least 3 times over, depending on your rate or production/post costs. If that doesn’t make your producer smile, we don’t know what will.
April 13, 2016 at 8:24AM, Edited April 13, 8:24AM
Sure I can understand that rationale, but freelance production is all feast or famine. I personally hate the idea of paying monthly for something I would be using sporadically. If I have a month of all post production or even worse a month with nothing $5 suddenly hurts a lot more because its not just your $5, its everyones together wanting me to pay you like your my employee every month. Why not partner with us instead of grabbing for the lose change in our wallets? Apps can have in app purchases. Why not an export fee instead of a monthly fee? Its much easier to wrap my head around a cost to complete single production with "this $5 will save me at least an hour"and simply paying you for the service you provide to each project.
Simply put I don't want to track my time and use of your app to ensure a subscription based model is worth it.
April 13, 2016 at 9:00AM
Hi, Andrew. That's totally understandable. I'm a freelance director as well and have had my share of lean months. They’re the worst.
To address this we did something fairly new in App Store pricing. Our pricing is on sliding scale. The Student/Hobbyist tier of Quantify is $1.99 a month and has no limitations.
Also, if the $1.99 is still a pain point, Apple has greatly improved subscription management within iOS. With a few taps a user can turn on and off the subscription as jobs come in for them.
April 13, 2016 at 9:29AM
Yes. You lost me at subscrip.........
Audios and good luck.
April 13, 2016 at 5:34PM
Yeah, not quite. This should not be a subscription based model.
April 13, 2016 at 11:47PM
Hmmm.... interesting for some i suppose. I'm guessing Jake Schumacher and Jedidiah Hurt have figured out if they can get 10k apps out there with a subscription based model, it will pay far better than their film making endeavors.
April 13, 2016 at 9:32AM
Awesome. I was brainstorming making something similar recently.
Slating would be fine for an interview or a short shoot, but timecode will drift after a while, so a hardware product to accompany this would be amazing—something you plug into the iphone, then run an sdi cable to the camera, that provides a genlock feature between the app and the footage. Mount the phone onto your camera and you can have a one-man camera crew shooting broll and fly-on-the-wall material while keeping a heat map of the entire day/week/month/year of shooting. Maybe add voice notes, too.
Get some investmentsand make that genlock hardware! That'd be rad.
April 13, 2016 at 11:52AM
Hi, Ian.
We're excited you're catching the bigger version of this!
April 13, 2016 at 12:06PM
Referring to genlock hardware.
http://tentaclesync.com
It's not tethered, but I'd say a 1 frame drift over 24 hours aint bad.
April 13, 2016 at 3:28PM
follow the another app like quantify which is called tutuapp from here https://tutuapppokemongo.com/tutuapp-fixed/
June 22, 2017 at 12:04PM
Adobe had something that did the same thing and much more with other data tagging but now I can't find it on my phone.
Hope they didn't axe it.
April 13, 2016 at 4:25PM
On FCPX the Lumberjack Systems app does the same thing (real time metadata logging) with much more control and functionality. It's nice to see something similar for Premiere Pro. Adobe used to have a time of day timecode based logging tool as part of a their now discontinued OnLocation app, but they never added that function to Prelude (which also looks as if it may be on its way out as today's pre-NAB update announcements didn't mention Prelude once).
April 13, 2016 at 7:31PM
Does it only work with Premiere? FCPX, Avid can also import XMLs.
April 14, 2016 at 4:14AM
Currently it only works with Premiere. We're working on adding to the list more NLEs and DAWs.
April 14, 2016 at 6:17AM
I see quite a few people bitching about the subscription model. If you really have a problem with compensating someone for work they did when you couldn't do it yourself then you have no place in the real world. People should be able to make a living off of their work especially when it makes your life easier. I'm still a want to be and can not afford every piece of equipment and software I want for my video aspirations but I don't blame the tool makers for it. They like myself have bills to pay and people (in my case two children) to take care of. Either get your shit together or get out and go get a real job this business isn't for everyone.
April 14, 2016 at 12:17PM
Hey Gary, it was very kind of you to take the time to chime in. Thanks so much!
April 14, 2016 at 12:44PM
As an alternative, we have a similar app called Cut Notes that is primarily used in post but a lot of people don't realize you can also use it on set with time-of-day. Currently iPad-only but iPhone support is on the roadmap for the near future.
http://www.digitalrebellion.com/cutnotes
April 16, 2016 at 7:11PM
Hey, Jon. Cut Notes look really cool.
April 16, 2016 at 8:13PM
We've spent the last two years talking to countless indie app developers while making our film. Many of them are sadly giving up on creating tools like this because traditional App Store pricing is not sustainable for them. http://gtasanandreasapkdownload.com/gta-6-apk-download http://gtasanandreasapkdownload.com/gta-5-apk-download
Professional software used to cost hundreds of dollars and developers could count on recurring revenue from existing customers through paid upgrades. The App Store has created an economy where a developer is expected to sell their software for a buck or two without the possibility of paid upgrades, which are not supported by the App Store. This drives developers to write trivial apps, make as much money as possible in a short period of time, then abandon them and move on. We have a much bigger vision for Quantify than that.
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