April 26, 2017
NAB 2017

Atlas Debuts 3 New Affordable Anamorphics

The lens places a focus on the user's ability to get up real close.

Modern anamorphic primes will pretty much always break your bank, so when an affordable set arrives, one can't help but get a little excited. The Atlas anamorphic set comes in 40mm, 65mm, and 100mm. All of these lenses are T2 with a focus on the user's ability to get up close. The 65mm has a close focus of 2 3/4 ft.

This bundle of three lenses will be on the market in the first quarter of 2018 with a price point of $20,000, but if you preorder, you get all three lenses for $18,000. With that kind of discount, it's worth contemplating this set of anamorphic lenses. If not, keep an eye out to rent an affordable set.


No Film School's complete coverage of NAB 2017 is brought to you by My RØDE Reel, Vimeo 360, and Blackmagic Design.

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Your Comment

9 Comments

Does anyone who visits this blog buy stuff this expensive? Seems like if I had budget to buy these, I wouldn't need to come here to learn the top 5 lighting tricks you can do with a sheet of paper etc.

April 26, 2017 at 6:48PM

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Jake
357

I just said this on another post... but just because I can't afford to buy these lenses currently doesn't mean I don't want to be aware of them, especially as rentals. I love reading info like this and it motivates me to push myself to get to the point of affording these.

April 26, 2017 at 6:57PM

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John Haas
Cinematographer
643

It's camera porn. Just enjoy it.

April 27, 2017 at 8:20AM

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John Stockton
Filmmaker, Editor.
449

If I could afford these, I would buy Lomo or another lens. No one is going to buy these. This is an advertisement.

April 27, 2017 at 10:52AM

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Jake
357

Why is it every article lately begins with "affordable"? I don't think $6,000 for a lens is considered affordable.

April 27, 2017 at 1:17AM

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Kaster Troy
Director, DP, Editor
1106

Compare that to any other cinema anamorphic lenses and this is very affordable!!! Close focus and a T2 across the range is amazing for that price! Seriously people!! You might not be able to buy it but you could rent it! And a lens that costs 6k is a lot more affordable to rent or purchase then one that costs 40k.

April 27, 2017 at 2:00AM

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james healey
Dolly Operator, Camera guy, 1st AC
154

Sorry, but comparing one item to another based on the other items price doesn't automatically make it 'affordable'. I'd say affordable was more appropriate when used in relation to the 'amount' of people that consider the item reasonable. Having said that as even the cheaper stuff is way over priced simply because it's 'film production gear' and manufacturers know we're a bunch of mugs that will just pay their price no matter what, nothing in the film production world is 'affordable'. You can pay hundreds of £'s for a camera cage, HELLO! Oh wait it's the engineering, HAHA. You just keep telling yourself that.

April 27, 2017 at 8:28AM

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John Stockton
Filmmaker, Editor.
449

I agree. A Tesla car is cheaper than a Ferrari, but the tesla is not affordable.

April 27, 2017 at 10:05AM

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People complain even about the price of the cheapest car you can buy! Plus your comparing two different kinds of cars (electric vs gas) so your analogy makes no sense.

When it comes to Anamorphic, these are some of the least expensive ones on the market which makes them affordable in that sense compared to the other Anamorphic offerings on the market. If you are even considering anamorphic lenses anyways, then you should know that affordable is still a lot of money.

April 28, 2017 at 3:45AM, Edited April 28, 3:45AM

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james healey
Dolly Operator, Camera guy, 1st AC
154