The lens places a focus on the user's ability to get up real close.
Modern anamorphic primes will pretty much always break your bank, so when an affordable set arrives, one can't help but get a little excited. The Atlas anamorphic set comes in 40mm, 65mm, and 100mm. All of these lenses are T2 with a focus on the user's ability to get up close. The 65mm has a close focus of 2 3/4 ft.
This bundle of three lenses will be on the market in the first quarter of 2018 with a price point of $20,000, but if you preorder, you get all three lenses for $18,000. With that kind of discount, it's worth contemplating this set of anamorphic lenses. If not, keep an eye out to rent an affordable set.
More of No Film School's coverage from the NAB showroom floor: