The term "game-changer" gets thrown around a lot these days, and there's no better culprit than the hawkers in the halls of the Las Vegas Convention Center at NAB. It's safe to say, however, that the small film emulation company FilmConvert is truly on the heels of something special.
Camera matching sucks; anyone who's ever edited anything can tell you that. Cinematch provides a solution. In the video above, we see a demonstration of a piece of software that takes footage from a Panasonic GH5, a Fuji X-T2, a Sony A7s, and an iPhone and matches them in just about six seconds. This type of automation could save editors and colorists hours of labor.
First, FilmCovert is looking to develop the software as a plug-in for Premiere. You’ll simply be able to click a button that says “match all” and continue editing from there. And as long as things continue to go smoothly, Cinematch is set to launch this November.
More of No Film School's coverage from the NAB showroom floor: