April 25, 2017
NAB 2017

With FilmConvert's Cinematch, You'll Never Have to Color Match Again

This new software lets you match one, two, three, or even four different cameras in about six seconds.

The term "game-changer" gets thrown around a lot these days, and there's no better culprit than the hawkers in the halls of the Las Vegas Convention Center at NAB. It's safe to say, however, that the small film emulation company FilmConvert is truly on the heels of something special.

Camera matching sucks; anyone who's ever edited anything can tell you that. Cinematch provides a solution. In the video above, we see a demonstration of a piece of software that takes footage from a Panasonic GH5, a Fuji X-T2, a Sony A7s, and an iPhone and matches them in just about six seconds. This type of automation could save editors and colorists hours of labor.

First, FilmCovert is looking to develop the software as a plug-in for Premiere. You’ll simply be able to click a button that says “match all” and continue editing from there. And as long as things continue to go smoothly, Cinematch is set to launch this November.


No Film School's complete coverage of NAB 2017 is brought to you by My RØDE Reel, Vimeo 360, and Blackmagic Design.

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Your Comment

5 Comments

Looks great! Does it use its own algorithm to determine white/black point references or does it 'compare' footage. Which means as he said in the video 'that you can not make iPhone footage become Alexa footage' the danger is now that the software may decide to make Alexa footage look like iPhone footage. Although it would be silly to intercut Alexa with iPhone unless for effect imo. If you can tell it to match all other sources to the best high-end footage that would be great.

April 25, 2017 at 3:24AM

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Willie Bouwer
Lecturer / Cinematographer / VFX Artist
118

I would imagine they'll have an option for which camera you want to match.

April 25, 2017 at 8:17AM

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A bit of a pity they use in the example 2 camera s in the same angle it is always more difficult to colour match i say a wide shot with a close up or a detail.

April 25, 2017 at 9:25AM

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It's not going to work in real world situation.
Remember how blackmagic showed color match feature in resolve 12? And guess who's using it now? No one, because it doesn't work.
Nuke has ability to color match shots for years and it's still far from perfect. I bet that a company like Foundry could've come up with a better algorithm but there's too many variables come into play.
I'm curious to test it but at the same time I'm pretty skeptical.

April 25, 2017 at 10:32AM

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This is Total BS .... won't work, bigger names have tried. Not too mention, they (FilmConvert) go to NAB with a concept and a couple of photoshopped images, then tell you it will be available in November ......... whatever

April 25, 2017 at 11:54AM, Edited April 25, 11:54AM

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I don't see a real world demonstration - different cameras under different lighting setups. Or for that matter, even the same camera with different lighting setups. Show me THAT...and then you have your "game changer".

April 25, 2017 at 12:08PM

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Anthony Harris
Colorist
81