April 10, 2017

Watch: Michel Gondry Drops 2 New Commercials in 1 Week

Further proof the auteur is also a master of the short medium.

It's been three years since Michel Gondry's last feature, Microbe & Gasoline but he's certainly been keeping busy in between projects. After surprising The White Stripes with a music video for the song City Lights off Jack White's newly released acoustic compilation last summer, it seems he decided to delve once more into the commercial realm.

While music videos have been a key component of Gondry's resume to this point, you may be less aware he has a prolific history in the advertising world as well. His ad Drugstore for Levi’s is, in fact, the most awarded commercial of all time. Gondry has also directed spots for the likes of Nike, Coca-Cola, GAP, Fiat, Smirnoff, Bacardi, Adidas, BMW,  and more.

After this week, he can add FedEx and Chobani to the list. Both ads feature the director's trademark dreamlike whimsy and show that even an ad can still be compelling as long as your vision is in check. It's also worth noting that the Chobani ad marks a well-deserved reunion for Gondry and composer Jon Brion who last worked together on the career-defining Eternal Sunshine of the Spotless Mind. Watch his latest efforts below:

https://www.youtube.com/watch?v=26zkMy0zEIw

https://www.youtube.com/watch?v=49nsEs3rN8I      

Your Comment

5 Comments

I found both quite boring and unimaginative. :-(

April 11, 2017 at 1:38AM

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He satisfied his customers vision. That's what really counts, and that's what will keep him working. My favorite was the FedEx ad. The end tied it all together.

April 11, 2017 at 11:58PM, Edited April 11, 11:58PM

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Well.. commercials bring food on the table, even for such a director. While playing-the-fruits-Spot is at least a bit charming the FedEx-Spot's creative is nothing new or exciting and the execution is absolute solid standard, but nothing more. Bread and butter job, why not? But worth a post on NFS?

April 11, 2017 at 1:01PM, Edited April 11, 1:01PM

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Steffen Hacker
Director, VFX Supervisor
167

Does anyone have a "guesstimate" on what the final cost to the client these commercials might have? are these 50k, 100k efforts?

April 11, 2017 at 5:26PM

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I'd imagine at least add a zero to those numbers, probably a bit more.

April 13, 2017 at 10:16AM

4
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avatar
Patrick Ortman
I tell stories. Sometimes for money. Sometimes, not.
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