Watch: Michel Gondry Drops 2 New Commercials in 1 Week

Further proof the auteur is also a master of the short medium.

It's been three years since Michel Gondry's last feature, Microbe & Gasoline but he's certainly been keeping busy in between projects. After surprising The White Stripes with a music video for the song City Lights off Jack White's newly released acoustic compilation last summer, it seems he decided to delve once more into the commercial realm.

While music videos have been a key component of Gondry's resume to this point, you may be less aware he has a prolific history in the advertising world as well. His ad Drugstore for Levi’s is, in fact, the most awarded commercial of all time. Gondry has also directed spots for the likes of Nike, Coca-Cola, GAP, Fiat, Smirnoff, Bacardi, Adidas, BMW,  and more.

After this week, he can add FedEx and Chobani to the list. Both ads feature the director's trademark dreamlike whimsy and show that even an ad can still be compelling as long as your vision is in check. It's also worth noting that the Chobani ad marks a well-deserved reunion for Gondry and composer Jon Brion who last worked together on the career-defining Eternal Sunshine of the Spotless Mind. Watch his latest efforts below:

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Your Comment


I found both quite boring and unimaginative. :-(

April 10, 2017 at 10:38PM


He satisfied his customers vision. That's what really counts, and that's what will keep him working. My favorite was the FedEx ad. The end tied it all together.

April 11, 2017 at 8:58PM, Edited April 11, 8:58PM


Well.. commercials bring food on the table, even for such a director. While playing-the-fruits-Spot is at least a bit charming the FedEx-Spot's creative is nothing new or exciting and the execution is absolute solid standard, but nothing more. Bread and butter job, why not? But worth a post on NFS?

April 11, 2017 at 10:01AM, Edited April 11, 10:01AM

You voted '-1'.
Steffen Hacker
Director, VFX Supervisor

Does anyone have a "guesstimate" on what the final cost to the client these commercials might have? are these 50k, 100k efforts?

April 11, 2017 at 2:26PM


I'd imagine at least add a zero to those numbers, probably a bit more.

April 13, 2017 at 7:16AM

Patrick Ortman
I tell stories for money.