We've made quite a fuss about Canon's latest DSLR not fulfilling the needs of an independent filmmaker and there's one company that is poised to swoop up all those ready to make a change. In a press release earlier today, Sony Electronics announced a new nationwide “α Trade Up” retail event with an up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera.
The bonus offer can be applied to the purchase of several full-frame Sony cameras, including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.
Sony a9 Credit: Sony
Trading in an eligible DSLR or mirrorless will get you $500 towards a new a9, $300 towards an a7R II and a7S II, or $100 + trade-in value towards a new a7 II. If you've got your eyes set on scoring the new a9, there is a specific, yet long list of eligible cameras that will get you that $500 bonus. The list for a9 trade ups is below:
Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX, Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sonyα900, Sony α850, Sony α99, and Sony α99 II
If you're interested in an a7 II, a7S II, or a7R II, it's a little less strict, as Sony has deemed that "any working digital interchangeable lens camera" will be acceptable.
The "α Trade Up" deal lasts through September 30, 2017, and runs in parallel with instant rebates of up to $200 on the same eligible products. You can combine all of these to get a pretty massive discount on your new MFT camera! For more info check out the promotion website here. Please note that this is only a US deal.