January 4, 2018
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Ava DuVernay Directs Epic Star-Studded Short for Jay-Z's 'Family Feud'

Beyonce
Jessica Chastain, David Oyelowo, and Beyoncé herself appear in a new collab between Ava DuVernay and Jay-Z.

Musicians and filmmakers teaming up for music videos is certainly nothing new, but that powerhouses Ava DuVernay and Jay-Z—not to mention more than 20 of their celebrity friends—managed to even find time to work together on an 8-minute, cinematic short might be news in and of itself. DuVernay said of the video, for Jay-Z's 4:44 track Family Feud, "Everyone rallied to be there on short notice."

And that everyone isn't just anyone. Aside from Jay-Z and Beyoncé, the cast is a who's who of contemporary stars, and DuVernay fans will appreciate seeing many of her regular collaborators on screen, from Mindy Kaling of the upcoming A Wrinkle in Time to David Oyelowo of Selma. Another nod to DuVernay's body of work comes in a reference to the 13th Amendment, subject of her documentary 13th.

After directing A Wrinkle in Time DuVernay is no stranger to creating futuristic worlds, and she has done just that in Family Feud. Here, a future is envisioned where a group of powerful women has re-written the Constitution. The short has a complex plot line and, typical of recent Jay-Z fare, touches on everything from family dynamics to power struggles to American politics at large.

DuVernay, who has been known for sharing filmmaking advice and her process on Twitter, laid out an epic behind-the-scenes thread about the making of the video. The tweets include inspiration visuals for some of the scenes in the film, and shout-outs to her crew, like DP Antonio Calvache who has been shooting DuVernay's TV series Queen Sugar. Click below to read the entire thread.

Currently, the video is only available in full on Tidal, but the service is offering a free trial now, and you can watch a teaser below:

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4 Comments

Soft Porn as usual..

January 4, 2018 at 4:18PM

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Soft Porn as usual.. Yawn.

January 4, 2018 at 4:19PM

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One of those videos with so much going on at the same time it could have been shot on a Barbie Cam.

January 4, 2018 at 4:21PM

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It took you 3 comments to say that... Least of your problems is the music video..

January 5, 2018 at 1:24PM

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Great artistic expression. Interesting color grade. Ava is so talented, One of my favorite directors in the industry. Long live originality. Haters are going to hate that's just what those kind of species do.

January 5, 2018 at 1:44PM

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