Back in September, GoPro released the sixth addition to their HERO series, the HERO6, whose key features, like 4K at 60fps, 1080p at 260fps, better dynamic range, and a new processor, made it a force to be reckoned with in the action cam market. However, GoPro has set its sights on more casual users and hobbyists with the brand new HERO, a budget-friendly alternative to the company's high-end models.

This thing looks like a HERO6 or HERO5, just without all of the internal bells and whistles that come with them, like 4K video, slow-motion options, Protune, exposure control, or a 3.5mm audio input to name a few. The HERO may be a pared-down version of its predecessors, but it still comes with features like 1080p60 video, 2" touch display, video stabilization, voice control, and more.

Take a look at the launch video below:

The lack of advanced features may not appeal to filmmakers and other professionals, but it's not really supposed to. It's specifically designed to cater to casual users, hobbyists, non-professionals, and even beginner filmmakers who don't want to invest $300 or $400 on an action camera that can do triple gainers and jackknives when they're only ready for some doggy paddling. It's meant to be a decent entry level camera that has many of the core features that make GoPros desirable in the first place but at a price point that appeals to those who don't really care about shooting 4K.





Technical Specifications

  • 1080p60, 1140p60 video
  • 10MP/10 fps Burst
  • Waterproof at up to 33 ft.
  • Voice Control
  • Video Stabilization
  • Touch Display
  • QuikStories
  • Auto Low Light
  • Advanced Wind Noise Reduction (3-mic processing)
  • Stereo Audio
  • Wi-Fi/Bluetooth
  • GoPro App
  • HDMI Video Out (with Micro HDMI cable)

With the company still struggling to steady the ship after plummeting sales, layoffs, and the whole Karma debacle, some see this the HERO as GoPro's last-ditch effort to raise the stock. And it's really not a bad move on GoPro's part, considering the company's difficulties trying to appeal to the lower end of the market. Not everybody wants to buy a tiny $400 action camera that can basically make your breakfast for you. Maybe all hobbyists want is an action cam that can shoot nice-looking videos and photos that costs less than their car payment.

The HERO is shipping now and is available for $200. Head on over to GoPro's website to learn more.

Source: GoPro