Over at the Pond5 booth at NAB, we got the chance to chat with CRO Jeffrey Wilks about the stock footage company's interesting approach to making its videos more accessible and easy to find. According to Wilks, Pond5 uses AI to allow users to locate the kind of stock you want using images rather than keywords to search. Which is great, because many times it's difficult to find the exact words to find what you're looking for, whereas with images, well, they're worth a thousand words.
But perhaps the most impressive search tool over at Pond5 is its "Live Search" (a.k.a. "Mobile Search"), which allows users to take a picture or video of a location they like, send it over to Pond5, and receive licensed images and videos of that exact location in real-time. This is a super helpful tool for those who either don't have permission to shoot a certain recognizable location or don't have the time, energy, or money to capture, say, a drone shot of a notable skyline or monument.
Head on over to Pond5 to learn more.
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