We all want our films to be seen by as many people as possible. But what if your movie became an entire movement? What if it was not only seen around the world, but used as inspiration and a jumping off point for fascinating discussions and activities by millions of people? This may sound daunting, but it’s a reality for Tiffany Shlain and her small team from the Let it Ripple Film Studio, who have made and distributed films that have engaged over 50 Million people in dialogue with a new model that they developed to start global conversations with screenings and discussions across all continents on the same day, with a combination of live and virtual events.

Shlain founded the studio building upon her already incredible career. She created the Webby Awards, which have become the leading international honors for websites, has had four films in Sundance, and has been piled with accolades, including being heralded by Newsweek as “one of the women shaping the 21st Century.” In recent years she has focused on making issue-based short films that serve as the catalyst for these global events that are spearheaded by her studio. So how do these events work? Why would any filmmaker want to do this on top of the already huge task of making a movie, and if you decide to go for it, how can you get started? Find out in this insight-filled conversation with Tiffany Shlain.

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This episode was edited by Jon Fusco.