It was only a matter of time. Once Sora was announced, it was clear that studios and coms filmmakers would be interested in exploring the benefits. If this program worked effectively, there would be a streamlining of costs and a shrinking of jobs across the industry.

That makes the business side of art and commerce very happy. The art side still needs convincing that this won't destroy livelihoods. Also, that this isn't just stealing from their work.

According to a Bloomberg report, a representative for OpenAI said, “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment—rolling out AI advances in phases—in order to ensure safe implementation and to give people an idea of what’s on the horizon. We look forward to an ongoing dialogue with artists and creatives.”

Of course, these people they are meeting with have not been announced, so we don't know how high up they are or if they're actual industry tastemakers.

For now, these are all happening behind closed doors.

Screenwriters and actors went on strike in 2023, with the use of AI to replace them being at the forefront of the discussions. Both were able to secure protections against that.

And there was just a massive controversy when the public found out an indie movieLate Night With the Devil used just three AI-generated images.

OpenAI's strategy right now just seems to be getting its program into high-level directors and heads of studios and letting CEO Sam Altman make the rounds to talk and answer questions.

And they're not the only company doing it - places like Meta, Pika, Runway, and even many of these AI coverage companies are making the rounds to pitch why they'd be additive to studios. And we have talked to at least two sources who tell us some AI script coverage services have quietly been doing the same thing.

AI has been used to streamline some editing and backend tasks for a long time, but this feels like a time where the tides are changing.

Let us know what you think in the comments.

Source: Bloomberg.