The Internet Reacted to the a7S III Launch with Some Hilarious Memes

Should we call this Sony a7S III week? 

If your internet has been out of commission for the last 72 hours, while you were away, Sony made the a7S III official. Hooray! We no longer have to speculate or ask or try to pinpoint exactly what the camera will be. 

Sony kept its eyes on improving what already existed rather than stretching its legs too far. The 12.1MP full-frame mirrorless camera received a complete overhaul from the inside out, starting with a new sensor design with larger photosites and a processor that's said to be 8x faster. The camera sees a new menu structure that has settings for both video and stills, faster AF performance, better low light capabilities, a flip-out LCD, and a full HDMI port, among many other improvements. 

Even though it took Sony more than 5 years to release a successor to the popular a7S II, the silver lining is that some fans took to Twitter and dropped some hilarious memes to show their appreciation. 

It wasn't all laughter though, many YouTube creators were able to get hold of a preproduction model to test. Among them are Gerald Undone, Justine Ezarik, and Kai W. Check out what they had to say below. 

So what do you think of the a7S III? Rattle off in the comments below.      

You Might Also Like

Your Comment

10 Comments

Safe to say this is a video camera 1st photo camera second.... It will be interesting to see if there are any complaints about 12MP......

July 31, 2020 at 11:22AM, Edited July 31, 11:22AM

1
Reply
avatar
Walter Wallace
YouTuber
1568

Of course there will be. I've already read some comments here where people are "upset" that the photos will be subpar.

I however remember a time when 11.1 MP was only available for medium format.

I find it interesting too, how some reviewers do not like that features and functions carry over from video to photo, like waveform, but others appreciate it.

July 31, 2020 at 1:11PM

49
Reply
Justin Gladden
Producer
577

Indeed. I used the A7SII for family portraits for years. 12MP is fine with sharp glass, and proper framing.

August 2, 2020 at 5:27PM

0
Reply
avatar
Jesse Yules
Director
375

It's actually funny that Sony kept the picture body shape and put only video oriented functionalities.

July 31, 2020 at 6:43PM

0
Reply
avatar
visionrouge.com
DoP freelance cameraman 4K HK & Shanghai.
609

These features don't get advertised, as the camera is aimed at hte video crowd, but it has some of the highest photo specs in E-mount, as well:

AF points: 759 (highest in ANY Sony camera)
AF sensitivity: -6 EV (highest in ANY Sony camera)
1000-frame buffer (100 seconds!) with 10fps Uncompressed RAW
Base ISO of 80 (lowest of ANY Sony camera)
HEIF images (first for Sony cameras)
9.44M EVF (highest of any camera/brand)
Dedicated White Balance Sensor (only ILC ever to have one?)
In-camera external flash setting control (first for Sony cameras)

August 19, 2020 at 12:01PM

1
Reply

Will it be Netflix approved, as the S-1H? Big question!

August 1, 2020 at 2:43AM, Edited August 1, 2:43AM

0
Reply
avatar
Javier Diez
Director
421

I've heard the timecode support in the S1H is really the only reason it was approved. Doesn't seem like Sony's fits the specific needs of Netflix, as they also have had some form of timecode since around 2015.

August 19, 2020 at 12:03PM

0
Reply

With the EOS-R5 having better all around shooting capabilities and using less expensive media ($200 for the CFExpress type B and $400 for the CFExpress type A) why wouldn't Sony just start offering internal recording? Their cameras can already transfer media and charge through the USB-C and as Gerald Undone pointed out they can run off a USB-C battery, but if you forego using the CFExpress type A cards then why does Sony even offer it in the camera? If you want to record 4K in this camera it's going to cost you more than just the body and a lens.

August 4, 2020 at 10:05AM, Edited August 4, 10:05AM

4
Reply
Nick Straub
Videographer
724

You can record everything except XAVC S-I 120p on regular UHS-II SD cards. You only need the CF Express A's for the massive 600 Mb/s of that codec in 4k 120.

August 5, 2020 at 9:16AM

6
Reply
avatar
Keith Mullin
Rental Manager
81

Now that you have said that I honestly have no idea why Sony put those card slots in the camera because it seems they did it only to say that it could be done. Maybe they just want users of their cameras to be forced to buy Sony branded media cards and readers? I am not sure. Even some of the Sony brand cards used in the video didn't work on the a7s III so heopefully Sony has an answer for that. The CfExpress type B for the EOS-R5 is not nearly as expensive either, they're available in larger sizes and there are already card readers for those as well so if I was starting mirrorless, as a Canon shooter already with batteries that'll work in the EOS-R5, I would definitely get the R5. Mirrorless cameras are public enemy number one when it comes to batteries.

August 6, 2020 at 8:50AM, Edited August 6, 8:51AM

0
Reply
Nick Straub
Videographer
724