MoviePass was a little bit of a scam when it shut down a few years ago, but it gave us one of the greatest summers for film buffs. People were seeing four or five movies a week, and all was well in the world. But then the company defrauded people by rigging their system, and it fell quickly.
Now, Stacy Spikes, the cofounder of MoviePass, has repurchased ownership of the company and hopes to bring it back into service next year. Her plan is to do it correctly this time and to have a card that offers the same benefits of MoviePass without all the behind-the-scenes drama.
Spikes told Insider, "We are thrilled to have it back and are exploring the possibility of relaunching soon. Our pursuit to reclaim the brand was encouraged by the continued interest from the moviegoing community. We believe, if done properly, theatrical subscription can play an instrumental role in lifting moviegoing attendance to new heights."
With theatrical attendance hit hard by the pandemic, it might be the right time for MoviePass to make a lucrative deal with chains looking to draw in attendance. While there are no details on the business plan, they're going to have to do a lot to gain back the public's trust.
What are your thoughts?