ViacomCBS CEO Bob Bakish has announced that the platform is taking the new Mark Wahlberg and Chiwetel Ejiofor movie, Infinite, directly to streaming. This announcement came on Thursday via ViacomCBS first-quarter earnings call. Bakish said that Paramount+ would help them dramatically improve what is offered to the streamer.
The goal is to compete with other streamers by increasing the number of movie titles available.
Bakish said, “Turning to movies where we are poised to dramatically enhance the scale of our offering... In fact, we will shortly kick off a 'Mountain of Movies' marketing campaign, where we will highlight the thousands of new movies we are adding to Paramount+, including blockbuster hits and exclusive originals.”
Included in this campaign are 1,000 additional movies that will hit the channel in June. He went on to say, “Hits like The Avengers and Skyfall will be available on the service soon, as well as a bunch of great Paramount films like Mission: Impossible – Ghost Protocol, Rocketman, Sonic the Hedgehog, and more.”
More exciting than all that are all the new movies he wants to bring there. While Paramount will still support robust theatrical releases, they know audiences want convenience and a deep catalog.
Bakish hinted that the future is bright, saying, “All of this is a preview to a substantial ramping up of original movies next year, when we expect to begin averaging an original movie a week in 2022.”
Those movies will be spread across the individual pods within Paramount and their holdings, like Nickelodeon, Awesomeness, Paramount Players, and Paramount+.
While we don't know the exact combo that will go straight to the streamer, Bakish did mention that there would very likely be limited windows on the app while also releasing movies into theaters, kind of like HBO Max did this past year.
What do you think of the new plan? Let us know in the comments.
Source: The Hollywood Reporter