The Pros and Cons of Integrating AI into Filmmaking

Mark Duplass has always been a filmmaker's filmmaker. He famously delivered his "The Cavalry is Not Coming" speech at SXSW as a call to action for independent filmmakers to stop waiting and start shooting. Duplass also historically creates and works on small-budget indie projects, including being a key member of the lo-fi, bare-bones mumblecore movement. He's also a charismatic actor who brings a relatable ethos to every role he plays—not to mention seems like an overall cool dude.

We love Mark Duplass.

All the above considered, it's no surprise to see Duplass take to social media with an encouraging statement following the recently announced 2025 Sundance lineup this past Wednesday. Duplass, hot off positive reviews for the recently released The Creep Tapes on Shudder, warmly comforted filmmakers that if you happened to apply to Sundance and weren't selected, hey, that's okay. They curate 15,775. It happens.

We all know rejection sucks, but don't sweat it. Be proud of your project no matter what. And watch Mark Duplass's full snippet of encouraging wisdom below.