Sony has dropped the price on several cameras, allowing you save up to $500 depending on the model.

Does this mean Sony will be introducing something new? Perhaps the long-awaited Sony a7s III? Well, the company has a history of dropping its prices before announcing new models, but they could be simply doing people a solid during the pandemic by lowering the cost. Either way, the extra savings is great for consumers. 

The Sony a7s II has been a very well-respected camera among video shooters. The full-frame image sensor is capable of recording 4K internally. It has fantastic image stabilization, a clean HDMI output, fast autofocus, and excellent low-light performance. The camera was introduced in 2015 and has gone without an update since. Rumors have been circling around the camera for the last two years, but the only confirmation from Sony is that the product line is still in development. 

No one outside of Sony exactly knows what the a7s III will feature, but there is growing speculation that it could be announced this month. No Film School has reached out to Sony who has yet to comment. What has been rumored is that the a7s III might have a 15.3MP Exmor RS sensor that will perform better than the a9. It's suggested it will record 4K DCI at 60p, 4:2:2 10-bit internal recording, and support H.265. Design-wise, it should be on par with the a7r III and a7 III and include a joystick on the rear. Users should also see an improved touchscreen display, EVF, and autofocus. But will that be enough to consider an upgrade? 

Whenever the Sony a7s III does arrive, it will face stiff competition. Canon has been releasing features for its new 8K EOS R5, RED is delivering its 6K Komodo, and ARRI is developing its latest Super 35 digital camera. Then there are those who have already committed to the Panasonic LUMIX DC-S1H. When more official information surfaces from Sony, No Film School will keep you posted. 

What do you want to see in the up-coming Sony a7s III? Let us know in the comments below.