Sony Drops Alpha Camera Prices. Is the a7S III Arriving Soon?

Save stacks of cash on Sony's Alpha series cameras.

Sony has dropped the price on several cameras, allowing you save up to $500 depending on the model.

Does this mean Sony will be introducing something new? Perhaps the long-awaited Sony a7s III? Well, the company has a history of dropping its prices before announcing new models, but they could be simply doing people a solid during the pandemic by lowering the cost. Either way, the extra savings is great for consumers. 

The Sony a7s II has been a very well-respected camera among video shooters. The full-frame image sensor is capable of recording 4K internally. It has fantastic image stabilization, a clean HDMI output, fast autofocus, and excellent low-light performance. The camera was introduced in 2015 and has gone without an update since. Rumors have been circling around the camera for the last two years, but the only confirmation from Sony is that the product line is still in development. 

No one outside of Sony exactly knows what the a7s III will feature, but there is growing speculation that it could be announced this month. No Film School has reached out to Sony who has yet to comment. What has been rumored is that the a7s III might have a 15.3MP Exmor RS sensor that will perform better than the a9. It's suggested it will record 4K DCI at 60p, 4:2:2 10-bit internal recording, and support H.265. Design-wise, it should be on par with the a7r III and a7 III and include a joystick on the rear. Users should also see an improved touchscreen display, EVF, and autofocus. But will that be enough to consider an upgrade? 

Whenever the Sony a7s III does arrive, it will face stiff competition. Canon has been releasing features for its new 8K EOS R5, RED is delivering its 6K Komodo, and ARRI is developing its latest Super 35 digital camera. Then there are those who have already committed to the Panasonic LUMIX DC-S1H. When more official information surfaces from Sony, No Film School will keep you posted. 

What do you want to see in the up-coming Sony a7s III? Let us know in the comments below.      

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Your Comment


When I bought my A7III back in December... it was discounted then too.

I don't know if Sony discounted it... or if it was the retailer. But it was a discount nonetheless.

I'd love for this to signal the imminent release of the A7SIII... but who knows!

June 2, 2020 at 5:55PM


People have been waiting on that lens for over three years. The worst thing you can do is wait on new gear... I am still shooting with my 5d mark III and I am looking to move to mirrorless. The EOS R5 looks like it will be a pretty robust upgrade; we will see.

June 3, 2020 at 8:37AM

Walter Wallace

The new Sony A7x should have the following features:
4:2:2 / 10 Bit
RAW or XAVC-Intra codec
electronic ND Filter

June 4, 2020 at 8:48AM

Rolf Heiler
Documentary filmmaker

My guess is that Sony is going to introduce the Sony A7IV camera to replace the A7III. ( the A7SIII is still a fantasy project after more than 4 years of waiting )

June 4, 2020 at 9:40AM

Guy McLoughlin
Video Producer

unlimited time video shooting, no just only 30 min.

June 4, 2020 at 11:36AM


Nothing less than 12-bit internal

June 4, 2020 at 1:34PM


I got fed up waiting for the A7sIII in Jan 2018 and bought a GH5...
Yes, 2018...
That was 2 years 4 months after the A7sII was announced and 2 years 5 months ago.
I'm pretty sure one exists, but will they launch it, is development complete? (There was an interview last year where the senior exec concerned was listing stuff people wanted as if he had a list to choose from, rather than a product nearly done, and with the amount of time to production engineer a product that makes now a bit tight, but maybe possible.)
I think, with IV versions of the other A7 cameras coming out, it does seem likely they'll skip the III for A7sIV.
Then there's the question of whether the main feature will be super-low-light or great video. Sony really haven't been improving the video in the recent cameras. But maybe they will here.
I suspect the Canon R5 is a bit of a problem for them though, if they wanted to stress video performance. (They seemed more concerned with the S1H.)
My guess - 24MP, 6k video, multi-gain (stacked if that doesn't trash the low-light performance, so possibly not) sensor with lots of video bits available. Low-light a key feature.
Left field - really big pixels with 16-bit data recording, so EI (with a few gain options) rather than conventional ISO (but available as ISO for people who understand that).

June 5, 2020 at 3:02AM, Edited June 5, 3:03AM


Is the A7siii really relevant anymore? When they released the A7iii after such a long time with no update to the A7sii, Sony was telling us something. I think you're right, sort of— I think they will release an A7iv and discontinue the A7s line entirely. Low light is much less important now as it was back then. There are plenty of cameras that perform excellently in low light. Sony was showing us the type of video specs they had ready with the A7siii, and that was enough for many people at that point. If you need to shoot in the dark and you're not going to properly light your scene, why do you want the extra resolution anyway? It's just going to highlight, with greater detail, the poor quality of your image. I can't see how anyone would have faith in the A7s product line after waiting this long, seeing as you'd be waiting until 2030 for the next iteration.
Lastly, I will be very surprised if the R5 doesn't end up neutered like the rest of Canon's mirrorless cameras. The same things I said about Sony apply to Canon, but even more so. They have NEVER designed their SLR or mirrorless cameras to record proper video. Also, the one thing Canon fanboys go on and on about is less and less relevant these days. The S1H and BMPCC6k both have excellent color science. RIP single-spec-purchases: I don't want to buy an overheating unintuitive camera that can see in the dark, nor do I want to buy an underspeced camera with great color science that I have to hack to shoot proper video.

June 5, 2020 at 2:07PM

Bill cox

While I agree that Canon has a tendency to 'neuter' their cameras, you do have to give props to Canon for really elevating the playing field. If anything, now it feels like Sony is crippling their cameras...

June 23, 2020 at 3:02PM



June 5, 2020 at 8:08PM

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