March 25, 2011

TMB's Inspirational True Short 'Panyee FC' is Only Technically Branded Entertainment

Watching the inspirational true story of Panyee FC, a youth soccer team formed on an island in South Thailand, you wouldn't know the film was paid for in full by Thai Military Bank. There are no logos in the film itself (until the end), no scenes in banks, and in fact the film has nothing to do with banking at all. It is, however, reportedly a true story, and a touching one at that:

There are plenty of panel-worthy questions that could be asked in response to the film -- is branded entertainment the future? -- but hey, I just liked the short.

[thanks, Noah]

Your Comment


commercial or not, a wonderful story, thanks for sharing.

March 31, 2011 at 4:01PM, Edited September 4, 10:54AM


Nice! What a touching story, well told

April 1, 2011 at 7:19AM, Edited September 4, 10:54AM