TMB's Inspirational True Short 'Panyee FC' is Only Technically Branded Entertainment
Watching the inspirational true story of Panyee FC, a youth soccer team formed on an island in South Thailand, you wouldn't know the film was paid for in full by Thai Military Bank. There are no logos in the film itself (until the end), no scenes in banks, and in fact the film has nothing to do with banking at all. It is, however, reportedly a true story, and a touching one at that:
There are plenty of panel-worthy questions that could be asked in response to the film -- is branded entertainment the future? -- but hey, I just liked the short.