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'From a Copy Economy to an Access Economy': Gerd Leonhard on the Future of Media

09.14.11 @ 11:40AM Tags : , , , ,

Media futurist Gerg Leonhard’s presentation at DES may not concern filmmakers in the sense that he’s talking about how to make movies in the future. But he is talking about the way media will be distributed and consumed going forward. You can look at this presentation a couple of ways: “none of this has anything to do with being a DIY filmmaker” — or, in the era of the artist-entrepeneur, all of this has to do with being a DIY filmmaker (as both a content creator and a distributor). I think it’s worth a watch:

I hope you found the presentation interesting; it certainly doesn’t hurt to think about this stuff. Luck favors the prepared! And when I wish Kickstarter would share data with project creators, it’s because data is extremely valuable — indeed, Leonhard compares it to black gold:

Data, audience profiling, paid-for mobile content key 4 online publishers http://ht.ly/6oPAx indeed: Data is new Oil:) http://ht.ly/6oPT9
@gleonhard
Gerd Leonhard

[via Sheri Candler]

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  • very interesting and insightful!

  • Fascinating post! this new media discussion is right up my alley.

    I think Gerg’s comment about the importance of curators rings true for any kind of media. Those who filter all the noise (like how Koo does so amazingly on this blog) are the ones who will hold the keys to influence and attention.

    very exciting times ahead – hold on for the ride :)

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