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RED EPIC-X Now Available for Ordering, SCARLET-X Increasing in Price by $2K

12.16.11 @ 12:53PM Tags : , , , , ,

RED has finally opened up ordering for the EPIC-X (until now, it was only available for RED ONE owners). Also, as previously mentioned, RED will be raising prices on a number of items starting January 1st, 2012 — including the SCARLET. Here’s how the prices are changing.

Going back to the original SCARLET announcement:

Price for Scarlet-X, including Brain, Side SSD and Canon aluminum mount (auto-focus support) is $9,750 if ordered before December 31st, 2011. After Jan. 1st, 2012 the price for Scarlet will be $9700 for the Brain only.


So, let’s do the math: the Aluminum mount is $500 (you can’t buy it by itself, only as part of a SCARLET package for the time being). The Side SSD Module is $1,500. All told, the SCARLET is effectively going up by $1,950 (you’re no longer getting $2,000 of accessories bundled in the base model, but you save a whopping $50).

If you had your eyes on a SCARLET, you might want to order before the end of the year. With this math in mind, then, here are the old and new prices (note these are slightly different than what was previously stated — here’s where I’m grabbing info on new EPIC pricing):

Also of interest: the Pro I/O Module and Pro Battery Module (Dual) are supposedly going up in price for 2012, but have not yet appeared in the store. We’ll see if they make them available at 2011 prices or just skip to the “increased” pricing right from the get-go.

Conspicuously absent from this list: REDMAGs. One wonders if they might (eventually) come down in price…

Either way, if you’re looking to buy an EPIC-X or SCARLET-X, I hope this information was valuable (literally).

Link: RED EPIC-X

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Description image 28 COMMENTS

  • Big money ballers.

  • Rev. Benjamin on 12.16.11 @ 1:31PM

    That sorta stinks they’re raising prices. Supply and demand?

  • ’bout time they started milkin those fanboys! ;-)

  • Its been talked about since the earthquake in japan

  • no red for me on 12.16.11 @ 7:29PM

    That’s ridiculous. The price should go down not up. Pretty bad when you think the Scarlet was originally “3k for 3k” – The good news is there are a LOT of other options.

    • You could see it as RED discounting items for early adopters, given their (infamous) reputation for shipping “beta” cameras. But this isn’t new — they announced the pricing increase on Nov 3. This is just a reminder (and an easier to find pricelist than searching REDUSER).

  • When the battery and io modules become available in the red store, youll have two weeks to place a deposit for the lower price regardless of dec 31th

  • In other news, thousands of talented folks are out there as we speak, telling awesomely creative stories with their good old mini-DV camcorders, iPhones, T2is, GH2s, 7Ds etc.!

    It’s how you tell it that’s important. Everything else is just supply and demand and- well, NOISE. I’m just happy that we have so much choice in accessible tools to tell pretty much whatever story we want.

    Merry Christmas all!

  • Dakota Huntley on 12.17.11 @ 2:04AM

    What ever happened to the prototype they had with a fixed lens? I remember when they were developing this camera they predicted it would be in the $5000 to $7000 range, guess my chances of owning one just went down substantially :/

  • two very different ways to read this:

    * they’re swamped in orders, by increasing the price they stress themselves out a bit less, reduce buyers’ waiting times, and get a nicer profit

    * they want to maximize rush orders, because they’re afraid of something (complaints by users, maybe as they realize this whole RED route is a lot more expensive than what the brain price says, high praise towards C300 once people get to actually use it and not just look at a spec sheet, new DSLR with very nice video in near horizon, maybe 5D3 or T4i)

    we should know which is the true one by looking at the price in may

    • “3. Given the tragedy in Japan, EPIC-X production was delayed. The other side effect is that prices of many things have gone up. Given this, we are announcing a price increase on some items that will take effect on January 1st, 2012. If you have your order and deposit in before Dec. 31, 2011 you will get the old price. Any new orders placed after Jan. 1, 2012 will be charged the new price. Price increases in bold.”

      Jim Jannard 07-14-2011, 01:28 AM

  • 3k for 3k in 2009 sounded good then.

  • Who cares…GH2 body prices are going down and the new firmware is out.

    I just spent several weeks shooting documentary in Indonesia (jungle and underwater) with a couple of hacked GH2′s in conditions which would have presented a serious challenge to anything Red makes…

  • All this talk of sticker-shocking RED pricing makes me happier and happier about my recent GH2 purchase for $799 with kit lens. But hey, whatever makes you feel like you’ll make a better movie with it, I say. It’s just that I’ve yet to see persuasive evidence that more expensive cameras and elaborate rigging makes for more compelling storytelling. Minute details we pixel peepers care about go completely unnoticed by absolutely everyone else.

  • to be fair – isn’t this FREE hack (taking separate exposures for the highlights) in effect one of the big song and dance features of the EPIC? HDRX? sure their style captures much more meta data (?) but it’s essentially the same thing right? anyone?

    as for the equipment ‘dick slinging race’ i’ve seen utter shite shot with 75, 5d and RED ONE – there’ll always be people who think that by buying the gear it’ll give them a superior final product, it’s like back in ’99 when people were in utter disbelief with what i was producing with . . . imove haha.

    it’s all about the ideas, the future is ideas – kit hype is just masturbation for the ill-equped upstairs – unless you’re being paid to assist Nolan of course .

  • to be fair – isn’t this FREE hack (taking separate exposures for the highlights) in effect one of the big song and dance features of the EPIC? HDRX? sure their style captures much more meta data (?) but it’s essentially the same thing right? anyone?

    as for the equipment ‘dick slinging race’ i’ve seen utter shite shot with 75, 5d and RED ONE – there’ll always be people who think that by buying the gear it’ll give them a superior final product, it’s like back in ’99 when people were in utter disbelief with what i was producing with . . . imove haha.

    it’s all about the ideas, the future is ideas – kit hype is just masturbation for the ill-equipped upstairs – unless you’re being paid to assist Nolan of course .

  • finally decided to book red scarlet.

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