April 13, 2016

New Quantify App Lets You Rate Footage in Real-Time

Quantify app
Quantify—made by filmmakers, for filmmakers—might change how you shoot your next film.

Filmmakers Jake Schumacher and Jedidiah Hurt ran into a common challenge when shooting their doc App: The Human StoryThey had way too much footage to keep track of.  Hurt explains, “Every time we did a shoot, we found ourselves repeatedly having the thought, ‘Oh, yeah. That was a beautiful moment. Pure gold.’ Then we would promptly forget when it happened.”  

In order to cut down on the amount of time spent reviewing the footage to track down those moments again, they took inspiration from the subject of their film and created—what else?—an app. Thus, Quantify was born. Freshly available in the Apple Store today, Quantify lets you discreetly timestamp and rate moments during a shoot, and then seamlessly import the data into Premiere Pro so that your best takes are already marked when you begin the edit.

Schumacher describes one of the main benefits of the app for filmmakers: “When we tried using other methods, say taking notes, we found we were not as present and it affected the interviewee. We built Quantify to effortlessly capture this data. It creates a heat map of the interview, while allowing us to stay present.”

The Quantify site offers tips from the creators’ own workflow: They use a 0 rating to indicate production talk, including questions; a 1 when the interviewee speaks; a 2 for points of interest; and a 3 for particularly “golden” moments. After ratings are made, the app exports audio and XML files that can be imported directly into Premiere Pro.

Quantify app

Quantify could be a real game-changer, particularly for doc-makers who shoot hours and hours of footage, sometimes over periods of years. The app is free, but the sliding-scale Pro subscription (from $1.99-$4.99/month) offers “premium support, unlimited events, and powerful data export options.”

Download Quantify for iOS free in the Apple Store.      

Your Comment

43 Comments

This is a pretty awesome solution to a problem that I run into so often, but honestly have never thought about solving. Thanks for the post!

April 13, 2016 at 9:06AM

0
Reply
avatar
Liam Tangum
Director/Cinematographer/Editor/Writer
141

It's about time apps like these start getting made.

Why can't there be a slate app that connects every, sends a tone to audio recordist and frame to the camera with all the information? It may seem small but the hassle of getting an AC in front of lens where it can focus can sometimes ruin the flow of getting shots.

April 13, 2016 at 10:22AM

3
Reply
avatar
Brooks Reynolds
Director/DOP
409

Another app with a subscription model. STOP

April 13, 2016 at 10:33AM, Edited April 13, 10:33AM

3
Reply

lol that makes no sense. Based on your opinion, apps should either be free with a ton of ads (how else would a dev recoup their time/costs) or a one time purchase fee.
The first option is pretty annoying and if it's an app made for work then most likely not even an option. The second option leaves no enticement for the developer to continue to make their app better as well as update frequently. On the other hand the subscription model if successful allows the app creator to grow and fund their product.

April 14, 2016 at 1:38PM

2
Reply
avatar
Emil
Content
135

Why only Apple...
It's like no filmmaker is using Android..

April 13, 2016 at 11:21AM

4
Reply
avatar
Nico Saiger
Indie Filmproducer
140

Here is a little behind the scenes of why we have a free+subscription based model.

We've spent the last two years talking to countless indie app developers while making our film. Many of them are sadly giving up on creating tools like this because traditional App Store pricing is not sustainable for them.

Professional software used to cost hundreds of dollars and developers could count on recurring revenue from existing customers through paid upgrades. The App Store has created an economy where a developer is expected to sell their software for a buck or two without the possibility of paid upgrades, which are not supported by the App Store. This drives developers to write trivial apps, make as much money as possible in a short period of time, then abandon them and move on. We have a much bigger vision for Quantify than that.

As filmmakers ourselves, we wrestle with a lot of inefficiency in the production process. Quantify will be our vehicle to make that process a little better for everyone. We want Quantify to be around for filmmakers for years to come, we want it to be well supported, and we want it to keep getting better. So we went with a pricing model that will create recurring revenue.

A fun way to think about it is if Quantify saves you one hour, it will have paid for itself at least 3 times over, depending on your rate or production/post costs. If that doesn’t make your producer smile, we don’t know what will.

April 13, 2016 at 11:24AM, Edited April 13, 11:24AM

0
Reply
avatar
Jake Schumacher
Director of App: The Human Story
96

Sure I can understand that rationale, but freelance production is all feast or famine. I personally hate the idea of paying monthly for something I would be using sporadically. If I have a month of all post production or even worse a month with nothing $5 suddenly hurts a lot more because its not just your $5, its everyones together wanting me to pay you like your my employee every month. Why not partner with us instead of grabbing for the lose change in our wallets? Apps can have in app purchases. Why not an export fee instead of a monthly fee? Its much easier to wrap my head around a cost to complete single production with "this $5 will save me at least an hour"and simply paying you for the service you provide to each project.

Simply put I don't want to track my time and use of your app to ensure a subscription based model is worth it.

April 13, 2016 at 12:00PM

2
Reply
avatar
Andrew Armstrong
Producer/Director
81

Hi, Andrew. That's totally understandable. I'm a freelance director as well and have had my share of lean months. They’re the worst.

To address this we did something fairly new in App Store pricing. Our pricing is on sliding scale. The Student/Hobbyist tier of Quantify is $1.99 a month and has no limitations.

Also, if the $1.99 is still a pain point, Apple has greatly improved subscription management within iOS. With a few taps a user can turn on and off the subscription as jobs come in for them.

April 13, 2016 at 12:29PM

3
Reply
avatar
Jake Schumacher
Director of App: The Human Story
96

Yes. You lost me at subscrip.........

Audios and good luck.

April 13, 2016 at 8:34PM

2
Reply
avatar
Jonesy Jones
Storymaker
592

Yeah, not quite. This should not be a subscription based model.

April 14, 2016 at 2:47AM

3
Reply
avatar
Nick
283

Hmmm.... interesting for some i suppose. I'm guessing Jake Schumacher and Jedidiah Hurt have figured out if they can get 10k apps out there with a subscription based model, it will pay far better than their film making endeavors.

April 13, 2016 at 12:32PM

0
Reply

Awesome. I was brainstorming making something similar recently.

Slating would be fine for an interview or a short shoot, but timecode will drift after a while, so a hardware product to accompany this would be amazing—something you plug into the iphone, then run an sdi cable to the camera, that provides a genlock feature between the app and the footage. Mount the phone onto your camera and you can have a one-man camera crew shooting broll and fly-on-the-wall material while keeping a heat map of the entire day/week/month/year of shooting. Maybe add voice notes, too.

Get some investmentsand make that genlock hardware! That'd be rad.

April 13, 2016 at 2:52PM

1
Reply
Ian Park
Documentary Editor / Director
242

Hi, Ian.

We're excited you're catching the bigger version of this!

April 13, 2016 at 3:06PM

0
Reply
avatar
Jake Schumacher
Director of App: The Human Story
96

Referring to genlock hardware.
http://tentaclesync.com

It's not tethered, but I'd say a 1 frame drift over 24 hours aint bad.

April 13, 2016 at 6:28PM

0
Reply

follow the another app like quantify which is called tutuapp from here https://tutuapppokemongo.com/tutuapp-fixed/

June 22, 2017 at 3:04PM

0
Reply

Adobe had something that did the same thing and much more with other data tagging but now I can't find it on my phone.

Hope they didn't axe it.

April 13, 2016 at 7:25PM

0
Reply

On FCPX the Lumberjack Systems app does the same thing (real time metadata logging) with much more control and functionality. It's nice to see something similar for Premiere Pro. Adobe used to have a time of day timecode based logging tool as part of a their now discontinued OnLocation app, but they never added that function to Prelude (which also looks as if it may be on its way out as today's pre-NAB update announcements didn't mention Prelude once).

April 13, 2016 at 10:31PM

0
Reply
Jamie LeJeune
Director of Photography
227

Does it only work with Premiere? FCPX, Avid can also import XMLs.

April 14, 2016 at 7:14AM

2
Reply
Andy Tokarski
Director, Editor, Colorist
1402

Currently it only works with Premiere. We're working on adding to the list more NLEs and DAWs.

April 14, 2016 at 9:17AM

0
Reply
avatar
Jake Schumacher
Director of App: The Human Story
96

I see quite a few people bitching about the subscription model. If you really have a problem with compensating someone for work they did when you couldn't do it yourself then you have no place in the real world. People should be able to make a living off of their work especially when it makes your life easier. I'm still a want to be and can not afford every piece of equipment and software I want for my video aspirations but I don't blame the tool makers for it. They like myself have bills to pay and people (in my case two children) to take care of. Either get your shit together or get out and go get a real job this business isn't for everyone.

April 14, 2016 at 3:17PM

2
Reply

Hey Gary, it was very kind of you to take the time to chime in. Thanks so much!

April 14, 2016 at 3:44PM

2
Reply
avatar
Jedidiah Hurt
Director of App: The Human Story
102

As an alternative, we have a similar app called Cut Notes that is primarily used in post but a lot of people don't realize you can also use it on set with time-of-day. Currently iPad-only but iPhone support is on the roadmap for the near future.

http://www.digitalrebellion.com/cutnotes

April 16, 2016 at 10:11PM

0
Reply

Hey, Jon. Cut Notes look really cool.

April 16, 2016 at 11:13PM

3
Reply
avatar
Jake Schumacher
Director of App: The Human Story
96

Quantify app is really cool. I have recently got this app from tutuapp store. This application is really helpful for me to get all paid apps for free. You can get it from http://tutuappvipdownload.com

April 2, 2017 at 4:06AM

0
Reply

Yes tutuapp is really a great app from which i have downloaded a paid game called pokemon go and when i got an error i followed this https://tutuapppokemongo.com/tutuapp-fixed/

June 22, 2017 at 3:01PM

0
Reply

It's so cool that film markers of ShowBox are now using Quantify to film their movies. Recently downloaded Quantify app on Tutu Helper and it's fantastic.

May 31, 2017 at 5:36AM

0
Reply

Download tutu app latest version for android and ios devices to install paid apps and games for free. Click on the below link to download directly.
https://www.tutu-app.co/tutuapp-ios/

June 21, 2017 at 7:12AM, Edited June 21, 7:12AM

0
Reply
smily
1

Do you guys know about the Tutuapp? it will help you to download paid apps for free. Download TutuApp Apk for Android to get the premium apps for free.

June 25, 2017 at 5:16AM

0
Reply

Download & install the Movie Box app without a jailbreak, or computer. Enjoy watching movies on moviebox iOS.
moviebox ios

July 1, 2017 at 6:22AM

0
Reply
smily
1

we are glad that you shared this.
https://192168llip.online/

July 2, 2017 at 9:26AM

0
Reply

Really thanks for this info. https://mobdro.us/

July 2, 2017 at 9:26AM, Edited July 2, 9:26AM

0
Reply

https://cartoonhdapk.us/ the guide is really well written.

July 2, 2017 at 9:27AM

0
Reply

you can enjoy this https://wapkingin.co.in/

July 9, 2017 at 5:34AM

0
Reply

July 9, 2017 at 5:34AM

0
Reply

This is a pretty awesome solution to a problem that I run into so often, but honestly have never thought about solving. Thanks for the post!
vshare
Apptoko

July 15, 2017 at 4:22PM

0
Reply
iosman
13

We've spent the last two years talking to countless indie app developers while making our film. Many of them are sadly giving up on creating tools like this because traditional App Store pricing is not sustainable for them. http://gtasanandreasapkdownload.com/gta-6-apk-download http://gtasanandreasapkdownload.com/gta-5-apk-download
Professional software used to cost hundreds of dollars and developers could count on recurring revenue from existing customers through paid upgrades. The App Store has created an economy where a developer is expected to sell their software for a buck or two without the possibility of paid upgrades, which are not supported by the App Store. This drives developers to write trivial apps, make as much money as possible in a short period of time, then abandon them and move on. We have a much bigger vision for Quantify than that.

July 22, 2017 at 10:49AM, Edited July 22, 10:50AM

0
Reply

http://appforfree.net/modern-combat-4-apk/ This game will start in United States of America. When the country was attacked by terrorist under the leadership of a terrorist group, in response to this the veterans of United States of America want to take revenge. They decided to fight against the terrorism in their country so they started attacking the terrorists and crimes that are going in the country. http://appforfree.net/cleo-gold-apk/

July 24, 2017 at 4:09AM

0
Reply

Welcome Reliance JIO free smart mobile lovers, here we are giving you the clear spec http://jiophonebuy.online/ and specifications.

July 25, 2017 at 3:28PM, Edited July 25, 3:29PM

0
Reply

http://thanksgivingimages.us/ best Happy Thanksgiving 2017 Thanksgiving USA Quotes Greetings Wishes Images WhatsApp Status Facebook Status FB DP on it. Download Thanksgiving USA National Flag with best Freedom Quotes. Wish you exceptionally Happy Thanksgiving USA on Thanksgiving 2017. http://thanksgivingimages.us/happy-thanksgiving-greetings-sayings-quotes/

July 27, 2017 at 4:07AM

0
Reply

Awesome app with beautiful UI and easy to use. I must refer it to my friends ;)
Thanks for sharing with us. Pokemon go is another good one which got really popular last year https://tutuappsave.com/pokemon-go/ it may also chances of getting viral.

July 29, 2017 at 10:11AM

0
Reply

download creehack

download creehack also known as freedom apk no root because it doesn’t require root permission while freedom apk requires.

August 2, 2017 at 5:14AM

0
Reply
oholoa
1

OG YouTube is a YouTube client for Android OS. Here you can download Og yOutube for Pc.
og youtube for pc

August 3, 2017 at 1:08AM

0
Reply
smily
1

kodi exodus addon download
As a kodi user, we used to watch many TV shows, latest movies, live streaming videos, PPV videos and other piracy stuff.

August 3, 2017 at 1:55AM

0
Reply
oholoa
1