August 30, 2011

RED Finally Begins EPIC-X Production; Cameras to Start Shipping as Early as This Week

On REDUSER Jim Jannard dropped a brief albeit important piece of news: "EPIC-X production has officially begun. The lines are rolling." The EPIC nomenclature can get a confusing, so here's a brief summary as far as I can remember: the EPIC-X, as far as most of us are concerned, is what we originally knew as the EPIC -- and, going forward, it will be the EPIC for all intents and purposes. The EPIC-M is a hand-machined version sold in order to get the cameras out in the wild (and in use on films) more quickly, before mass production of the EPIC-X could begin (or, as Philip Bloom found out recently, before 100% stable firmware was available). In terms of functionality, the M and X are identical, but the X is about $12k cheaper.

The EPIC-M comes with a number of accessories and lists for $43,000, whereas the EPIC-X retails for $28k (until 2012, when it goes up to $35k). The M includes the Titanium PL mount and Side SSD Module, which the EPIC-X brain-only price does not, so the price premium for an EPIC-M is effectively $11,500. However, if you'd like to get an EPIC-X right now, just because RED has begun production does not mean you can order one. There's no EPIC-X page at the store right now, and RED will be shipping it in stages -- previous RED customers get first dibs, followed by the general public. Here's the official word:

EPIC-X will ship in the following order… Stage 2, Stage 3, Stage 3.5, Stage 4. We will not begin to ship the next stage until the orders from the previous stage have been completed. If you don’t want to wait, buy an EPIC-M.

Of those stages, only Stage 4 is open to anyone who doesn't already own a RED ONE. No word on when Stage 4 will take place.

Also on REDUSER, there was news on the much-anticipated EPIC-S that I missed in June -- it's easy to miss a post on RED's forums. The EPIC-S was originally known as the SCARLET S35 before being bumped up both in price and in specs. Here's the gist of it: Jim Jannard, in speculating about the EPIC-S, said it will "probably be $12-13k" and will likely go all the way up to 5K resolution at 60FPS, using REDCODE 6:1 (which is a slightly higher data rate than the original RED ONE, which was the equivalent of 7.5:1 compression). As reported previously, the EPIC-S (formerly known as the Scarlet S35) will now include HDRx, and the pricepoint puts it in the neighborhood of the Sony F3. Yes, the EPIC-S is a "brain only" price, but at the same time to get a RAW-like workflow with the F3 you've got to spend an extra $3.5k on the firmware upgrade and buy a good external recorder.

Take RED's shipping dates with a grain of salt at this point, but for the EPIC-S Jannard predicts "Fall," which ends in December. I find it hard to believe that the EPIC-S will ship in 2011 given the higher-end, "must ship first" EPIC-X isn't quite shipping, but if and when the -S finally ships the it's looking like a hell of a deal. One of the main selling points for the -X, actually, is that it will be eligibile for the RED Dragon sensor upgrade whereas the EPIC-S will not. (And no, no one knows what the RED Dragon sensor is, but think of it as the Mysterium-X chip for the RED ONE). Okay, got all that? This sure would be easier if RED would put together an organized website instead of relying on forum posts... They are not mutually exclusive, after all.

Link: EPIC-X production... - REDUSER

[photochop by Jason Diamond]

Your Comment

5 Comments

I'm not sure why Jim Jannard even posted the significant update the way he did where he talked about price increases, but some of the prices he showed were completely negated by his post at the bottom, where he talks about the aluminum mount not being available anymore.

So your prices above are a little off, but obviously it's quite confusing based on how it's written.

"Please note: EPIC-X Brain price was $27,500 + $500 for aluminum mount = $28,000. Since the aluminum mount is no longer an option, the current EPIC-X Brain is really $27,500 + $2000 for Ti PL Mount = $29,500. Same goes for 2012 price of EPIC-X Brain. $34,500 + $2000 = $36,500 including Ti PL Mount. Sorry about the oversight."

http://reduser.net/forum/showthread.php?60950-Significant-Update...

August 30, 2011 at 12:52PM, Edited September 4, 10:54AM

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Joe

Oh, right. As I said... "This sure would be easier if RED would put together an organized website."

August 30, 2011 at 1:02PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

I hope but highly doubt that the price of the epic-s will be 12-13k, By game theory alone, why price cut an inferior market (sony f3), Red makes cameras but they're a business first.

Also if the epic-x has increase in price by around 25% that puts the epic s around 16-17K maybe more. It still will be worth every dollar, but I would definitely put more in the bank than 13k if your looking to get a epic s body.

August 30, 2011 at 3:29PM, Edited September 4, 10:54AM

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Ryan Emanuel

Well, the F3 is $13k but you can throw a lens on it, a SxS memory card in it, and start shooting. The EPIC-S will be significantly more expensive, I think, once we're talking about being able to roll camera.

August 30, 2011 at 3:49PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

How dare you accuse Red of not having the best website format! The forums are perfect for explaining all the cameras! :D

August 31, 2011 at 8:02PM, Edited September 4, 10:54AM

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Nate