Rumors Have Sony Joining the HDSLR Game for Real with A77, NEX7 and VG20

The internets seem to believe this rumor's real, so here we go: reports are that Sony will make an official announcement on August 24th about their next lineup of DSLRs and large-chip camcorders, which will come with a laundry list of much-requested features. With a lack of significant new HDSLR features from Canon and Nikon in quite some time, Sony's new features are even more welcome: namely, full 1080p at 60/50/25/24p with full manual controls.

Reports are the cameras will use the new 28mbps AVCHD 2.0 codec and offer a translucent mirror, which allows you to use the optical viewfinder to shoot video. They'll have a 24MP sensor with ISOs that extend all the way up to a ridiculous 16,000, using a video-centric sensor that will eliminate not only moire and aliasing, but also rolling shutter issues. Or so the rumors say; we'll see. Here's the back of the A77:

Stay tuned for the (supposed) official announcements on August 24th.

[via Philip Bloom, EOSHD]

Your Comment


I'm definitely looking forward to learning more about this. If it's as good as it's rumored to be, then I may be selling the old T2i and picking this up.

August 8, 2011 at 8:08AM, Edited September 4, 7:54AM

Alec Sprinkle

F.I.T switching between stills and video? Sony have the technology.

Switchable low pass filter for video and stills? Again, not new technology, filter wheels on ENG cameras, IR filters on supernightshot camcorders.

Could be interesting.

But will they be smart enough to provide a stepless aperture ring and servo zoom? If anybody can do this it's sony. And if they are serious about video.....

Wasn't it a Minolta DSLR that had a multiple CCD block as well.... RD175?

It is bad news for canon, as whatever sensor is in here will be in the next Nikons as well....

August 8, 2011 at 8:28AM, Edited September 4, 7:54AM

Paul Russell

Sound interesting if true. Any word on the audio end of this new camera?
Will there be a manual control over audio or a headphone jack?

August 8, 2011 at 9:49AM, Edited September 4, 7:54AM


No word on the audio. One can only hope for a stereo input with manual levels (and VU meters)...

August 8, 2011 at 10:00AM, Edited September 4, 7:54AM

Ryan Koo

Sounds intriguing. But, if they will be using Memory Stick......well, that's a barrier (for me, anyways). Not being able to pick up a cheap, widely available card on the fly would be troublesome.

August 8, 2011 at 7:28PM, Edited September 4, 7:54AM


It will take SD cards like the existing series.

August 11, 2011 at 3:14PM, Edited September 4, 7:54AM


What is a "video-centric sensor"

thank you,


August 10, 2011 at 3:41PM, Edited September 4, 7:54AM


I guess it means this is going to be a video camera first, still photography camera second, unlike other DSLRs so far.

August 10, 2011 at 6:49PM, Edited September 4, 7:54AM

El Presidente

@TDotRome, it uses SD cards. also does 1080 50p/60p, 1080 30p, 1080 24p/25p, 12 fps stills, has very high res Oled viewfinder. Not known if it has ext mic input & full manual audio. Stay tuned as the A77 and other cameras & the new VG-20 video camera will be announced on Aug 24.

August 11, 2011 at 12:59AM, Edited September 4, 7:54AM

Michael C

They'd better not ruin what could be a great video DSLR with one of their stupid (my opinion) downwards pointing viewfinders rather than a proper sideways flip-out LCD..

Sounds great, I just wish they don't miss out important features like manual audio with monitoring..

Also, not a big fan of AVCHD because of the massive (compared to HDV and H.264) file sizes.

Also, I doubt I'd actually get one of these unless there's an EF adaptor.. Even if it's all manual..

August 11, 2011 at 12:46PM, Edited September 4, 7:54AM


AVCHD 2 is a very lame update in terms of bit-rate...still intentionally restricted from achieving full potential.

With the new Ptools hack I'm currently using the GH2 @ 60 mbps (AVCHD) / 100 mbps (MJPEG)...both look stunning in 1080p.

As we say Downunder, PanaSony are still just "feeding the chooks" with this offering.

August 11, 2011 at 3:07PM, Edited September 4, 7:54AM