TVLogic Shows off New Monitors and a Retina Display EVF Distributed by Alphatron

TVLogic, a well-known display maker, introduced a few new products at the 2012 NAB show and I was at their booth to check some of them out. They've also developed and designed a "retina display" EVF which uses the same LCD screen that Apple uses for the iPhone 4S. I had a chance to speak with Wes Donahue from TVLogic and Karel Suërs from Alphatron about their products.

Wes Donahue from TVLogic:

The larger displays from TVLogic were very nice, but of course, that always comes with a catch - they're all very expensive. TVLogic's lower-end models are certainly in the affordable range, with the 5.6" VFM-056W display sporting the same LCD panel and 1280 x 800 resolution as the DP6 from SmallHD. That display runs a little over $1000. The new LVM-074W 7" display runs a hair over $2,500, so that's a big step up, but for the amount of features they've packed inside, it actually compares very favorably to other professional displays out there.

Karel Suërs from Alphatron:

As for the Alphatron EVF-035W-3G, the display is really something you've got to see in person, since they are using the exact same display that Apple is using for the iPhone 4S, which comes in at 960 x 640 (on a side note that also means there's a good chance that Apple will be moving to a larger screen since they usually don't allow other companies to use their displays for a period of time). The EVF is one of the better values for the money out there (at $1395) when it comes to viewfinders, since it features complete pass-through of HDMI and HD-SDI. Basically, if you put HDMI in one side it will spit out HD-SDI on the other, and vice versa. This means that you don't need any other devices like the Connect from Atomos to run a second display or EVF from camera output.

Links: Alphatron Website & TVLogic Website

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Your Comment


focus pulling and general composition framing sounds dreamy on a retina display quality screen. 1395 is a little steep though, for my budget at least. im sure its a bargain for bigger studios etc

May 3, 2012 at 10:30AM, Edited September 4, 7:54AM

john jeffreys

So how the heck is an iPad with a Retina display 4x larger than this evf cost 1/3 the price?! Very frustrating for a cheapskate like me....

May 3, 2012 at 1:49PM, Edited September 4, 7:54AM


Economies of scale... and we're talking iPhone Retina display not iPad.

May 3, 2012 at 2:10PM, Edited September 4, 7:54AM

Ryan Koo

I guess we could chalk it down to economies of scale since Apple will sell a gazillion iphones/ipads... but that retina display only costs $23 according to this:

According to eBay it's even cheaper :D

Oh well. It is a business and they will provide support do research and design so I guess its a huge markup but in the end a fair price since they do need to make money.

May 4, 2012 at 9:23AM, Edited September 4, 7:54AM

Mike's about time professional monitors and EVFs start at least matching the quality of Apple consumer products... *sigh*

May 3, 2012 at 2:40PM, Edited September 4, 7:54AM


I wish they would make the new iPad with HD-SDI and an 8-pin LEMO...

The off axis viewing (top and bottom or side to side) is better than anything of its size I've ever seen.

And @ could definitely pull focus off it.

May 7, 2012 at 1:50AM, Edited September 4, 7:54AM

Daniel Mimura

The Alphatron does anamorphic de-squeeze. But does it pass the de-squeezed image out the HDMI port so I can view it on a daisy chained field monitor?

September 13, 2017 at 8:05PM

Hannes Famira
Professional type designer and filmmaker greenhorn