After Three Years of Distribution Pioneering, Online VOD Platform Dynamo Shuts Its Doors

DynamoPlayer, one of the first the to market in terms of the 'direct-to-consumer' paradigm, has officially bit the dust. They will spend the next few months closing out accounts and letting users collect their remaining balances before they shut down existing video players in mid-June. By the end of June, the platform will be shut down completely. Read on for the press release from Dynamo.

From their press release Monday, April 22nd:

We sought to provide the most open system we could, enabling anyone to sign up for free and immediately begin distributing programs online with a simple revenue sharing agreement. The support and maintenance required to effectively serve the long tail of everyone who ever produced a video was too costly to maintain in terms of time, management, hand holding and missed opportunities.

The potential for Dynamo was huge, and the overall opportunity in the marketplace remains huge. We were one of the first companies to prove the potential for direct-to-fan video rentals and sales. In fact our earliest projections for the rise of VOD and demise of the DVD were almost exactly dead on, and the general market continues to grow for direct-to-consumer distribution. Yet, as any investor will tell you, there is a huge difference between being right about the marketplace and successfully running a business in that market.

A bittersweet ending for a major player (heh) in helping content creators self-distribute their work. It's a fierce market out there, with more VOD destinations out there than ever, but Dynamo sees the bigger picture. The final message on their Facebook page remains, simply stating: "May others rise in our place to serve the independents of the world!" Rob Mills from Dynamo also encourages people to "consider working with Distrify or Vimeo Pro for continued hosting and delivery."

Join the discussion in the comments below.

Link: User Announcement: Dynamo Shutting Down — DynamoPlayer

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Your Comment


Another one bites the dust? Every time another one does so it becomes more difficult to make a decision when it comes to VOD. It's a great time for filmmakers indeed, but worrying too. Technology is a double-edged sword.

April 24, 2013 at 11:18PM, Edited September 4, 8:21AM

Reply looks strong.

April 24, 2013 at 11:50PM, Edited September 4, 8:21AM

marky mark

Quiver is another option...

April 25, 2013 at 10:28AM, Edited September 4, 8:21AM


VimeoPro will be the leader in a few years. It has the filmmaker base, the technology and great street cred. It's pay structure will sort itself out as well in time. Nothing is perfect. Filmmakers have no excuses with a VOD distribution like VimeoPro, the reality is it is in your hands to find your niche audience. More important the potentially huge Vimeo audience must be supportive as a POST crowdfunder. If you support crowdfunding then pay a few bucks into the Vimeopro account of a finished film. For a no-budget filmmaker to get a great film into a few festivals then online POT crowdfund $20k can be the difference in paying back debts and finding the confidence to make a new film.

April 25, 2013 at 1:58AM, Edited September 4, 8:21AM


Here is a full listing of all the key VOD players for independent series and filmmakers:

April 25, 2013 at 12:18PM, Edited September 4, 8:21AM


Hey Douglas, that's some great post you did on your blog!

April 25, 2013 at 2:48PM, Edited September 4, 8:21AM