adobe premiere pro creative suite cs6Though there have been some seriously divided opinions on the new Adobe Creative Cloud-only strategy, there is no question the company has made a dent into what was once Final Cut Pro and Avid territory. The Coen Brothers, Academy Award winners for Fargo and No Country for Old Men, have been editing their own films since they began their careers (under the name Roderick Jaynes), and they've been using Apple's software until now: their newest film, which has not begun shooting, will be edited on Adobe Premiere.

From the Adobe NAB press release, here's some info about the move:

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013.

"Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today`s evolving video industry," said Steve Warner, vice president of product development, Adobe. "Adobe`s video tools revealed today provide content creators with one powerful toolset to help them produce exceptional content and streamline workflows. From Academy Award winning filmmakers like the Coen brothers to global broadcasters, these innovative tools are what will continue to drive the shift to Adobe video solutions across the broadcast and media industries."

On the surface this may seem insignificant to some, but it shows just how far Apple has fallen out of favor with Hollywood. Avid continues to be the editor of choice for many post houses, but those who also dabbled in Final Cut are either considering a Premiere Pro move or have done so already. Regardless of the actual positives for Apple to completely change their editing platform, the move has done plenty of damage with professionals, who arguably drive these trends in the first place.

What do you guys think?

Link: Adobe Drives Innovation With New Video Workflows at NAB 2013

[via Notes On Video -- Twitter]

Disclosure: Adobe is a No Film School advertiser.

[Update: an earlier version of this post stated that the film edited on Premiere was Inside Llewyn Davis, which is inaccurate.]