October 22, 2013

Apple Gives Away OS X 10.9 Mavericks for Free, Unveils Faster/Cheaper 13 & 15-Inch Retina Macbooks

Today Apple announced that not only is the new OS X Mavericks available for download right now, but it's available completely free. While they've been lowering the price on these smaller dot upgrades, this is the first time in recent years that such a large upgrade is available completely free. They've also introduced faster, cheaper, and lighter 13" and 15" Retina Macbook Pros (but still no 17" model, which is likely gone for good). Click through for more on those and an interesting new feature in Mavericks that may make web browsing that much easier.

More and more computing is certainly moving mobile, and the decision to release OS X Mavericks completely free is probably due, at least in part, to declining Mac sales. As the graphic below shows, the new update for OS X will be available for Macs going as far back as 2007, so even if you're on Snow Leopard, you'll be able to get the new update completely free. It's also a way for Apple to make things more compatible. If an update is completely free, it's more likely that people will update, and thus they can stop supporting older OS versions.

One of the more interesting additions to OS X Mavericks that they also showed off in June is in the area of Push Notifications. Now, if you're following a number of websites, and the websites actually support it, you can get push notifications of new content directly to your desktop without Safari needing to be open:

http://www.youtube.com/watch?v=RrggWl-8Ak8

We've also got brand new laptops from Apple. Today they introduced faster, cheaper, lighter, and thinner 13" and 15" Retina Macbook Pros:

The new Retina Macbook Pros sport better battery life, 9 hours for the 13" and up to 8 hours on the 15" model. The 13" Retina will run on Haswell processors, while the 15" will get Crystalwell.

Both computers will come standard with integrated graphics, and while those aren't the puny integrated graphics you might be familiar with, it will likely be difficult to do too much as it relates to heavy video card accelerated programs, like DaVinci Resolve and REDCINE-X Pro. If you do need that extra horsepower, the 15" Retina will be able to take an NVIDIA GeForce GT 750M -- which will bring the price up to $2,600 (thought that does include beefier options on other hardware). That means you should be able to take advantage of programs that use CUDA acceleration like Premiere and After Effects (and Resolve), even though those programs are now beginning to support hardware acceleration with AMD GPUs (which is important since it seems the new Mac Pro will only have AMD graphics).

Apple Macbook Pro Retina 15 inch Store

Head on over to the App store to get your free copy of Mavericks, or check out the Apple's online store to price out a new Macbook Pro Retina, which should be shipping now.

Link: Apple Macbook Pro -- Mac Store

Your Comment

41 Comments

Really wish the macbook pros would come with upgradable core options for power users. I'd like to see these machines go up to 8 and 10 cores with high RAM capability...

October 22, 2013 at 3:55PM, Edited September 4, 11:21AM

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Yeah as much as it's nice that they keep building them smaller and lighter while still being powerful, I'd love to see a desktop replacement laptop with something like a 4K 17-inch display and something closer to desktop graphics inside. It would be a bit bigger, but I'm sure something that powerful with a built-in display would be welcome for a lot of filmmakers and photographers - as well as anyone else doing any kind of graphics work on the go.

October 22, 2013 at 4:00PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

Realistically, laptop ares always going to be behind desktops by about 2-3 years. The form factor and technology necessary to past the 22nm process is mind-bogging expensive and it takes time for even the octocores to be adapted right now.

So give it 2 years and maybe you'll see 8 core laptops.

October 23, 2013 at 3:55PM, Edited September 4, 11:21AM

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Joe, I believe the HP Z-book 17 comes close? I'm super stoked to get my hands on a maxed out 15" retina!

October 22, 2013 at 4:13PM, Edited September 4, 11:21AM

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I'll wait for the bugs to be ironed out, but not bad.

October 22, 2013 at 4:15PM, Edited September 4, 11:21AM

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moebius22

What is Turbo Boost? Does it only kick in when your machine needs some oomph?

I'm curious because when I see 2.0 GHz for a new model and my five-year-old model is 2.4GHz, it makes me wonder.

October 22, 2013 at 4:27PM, Edited September 4, 11:21AM

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Nick

An interesting thing that I noticed is that the high-end 15" model comes with the slower processor now. Haswell is not really faster than Ivy Bridge in the previous generation. So in order to get the same processing speed as before, you have to upgrade the processor, which brings the price back to exactly where it was before the update. Also the new 750M is only about 10% faster than the 650M, and the Iris Pro is nearly as fast as the 650M in compute (but not gaming).

And even with Mavericks, it only gets an hour more battery life? (I got nearly that on my current 15" rMBP w/Mavericks in testing). Such an odd update... best to wait for next year's model as this refresh doesn't get you much.

The 13 inch model is a much more compelling upgrade however, because it receives significantly faster graphics and improved battery life along with a reduction in price. And with Mavericks you can edit just fine with it.

October 22, 2013 at 4:39PM, Edited September 4, 11:21AM

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Really? Can you show me some sources? Really wanted to make the upgrade from my early 2013 rMBP

October 22, 2013 at 6:22PM, Edited September 4, 11:21AM

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Andy Kaczé

Could I ask why you are looking to upgrade already? I'm in the market for a MBP. Thanks in advance.

October 22, 2013 at 9:41PM, Edited September 4, 11:21AM

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Albert

Just go to the apple website. Early 2013 rMBP had a 2.7, and now they ship with 2.3

October 23, 2013 at 8:07AM, Edited September 4, 11:21AM

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Ratrace

Still not ready for power editing. I think the Dell M6700 Cov. is the way to go.

October 22, 2013 at 4:54PM, Edited September 4, 11:21AM

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Santa

Hummmm...no one is the slightest bit suspicious of apple...considering their past relationship with the nsa, that possibly they released this "free" upgrade for a clandestine motive...i.e it might have all of nsa spyware preinstalled , and being free....everyone will jump onboard , having absolutely no clue what they've done ?? j$

October 22, 2013 at 5:54PM, Edited September 4, 11:21AM

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juana

govt lizzard conspiracy confirmed, another case laid to rest by juana

October 22, 2013 at 6:11PM, Edited September 4, 11:21AM

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Tyler

I guess you haven't been reading any snowden news the last few months ? "tyler"...another sheeple...confirmed .

October 22, 2013 at 6:43PM, Edited September 4, 11:21AM

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juana

yeah, you just can't keep those lizard underground, must be Bush

October 22, 2013 at 8:39PM, Edited September 4, 11:21AM

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Gene

If you're that paranoid, then install Linux (Ubuntu or whatever) and use it to work with private data. At least it's open source. When you need Mac programs use Virtualbox or VMWare or reboot to OS X.

October 23, 2013 at 1:29PM, Edited September 4, 11:21AM

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Natt

Meh, I don't really care if the NSA reads my Facebook, porn, nfs, Uni work

October 24, 2013 at 6:32PM, Edited September 4, 11:21AM

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Andrew

On more important topic; when is it safe to update to Maverics? Anyone reporting video software having issues with it?

October 22, 2013 at 7:16PM, Edited September 4, 11:21AM

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I was thinking the same thing too( i.e Hackintosh)

October 22, 2013 at 10:44PM, Edited September 4, 11:21AM

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Angus

October 22, 2013 at 7:18PM, Edited September 4, 11:21AM

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Retina---Apple, another company making higher resolution screens to accommodate higher resolution video. Those who insist 720p and 1080p are as much as people will want need to open their eyes. Apple and all these other manufacturers (save one that refuses to roll with the changes) will go to 4K, 8K, however many K that gives a better and better picture. A higher resolution image sells. Those who are offended by 4K will be left waaay behind.

October 22, 2013 at 8:35PM, Edited September 4, 11:21AM

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Gene

I think you're making an issue where there isn't one.

October 25, 2013 at 7:43AM, Edited September 4, 11:21AM

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Harry Pray IV

No, it's definitely an issue. 1080p looks soft on a 27" iMac.

November 2, 2013 at 10:54PM, Edited September 4, 11:21AM

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Daniel Mimura

Amazing to see 3 posts on here all about Apples new releases. Don't see any news on other tablets, computers and OS systems when they come out.

applepressrelease.nofilmschool.com

October 22, 2013 at 9:56PM, Edited September 4, 11:21AM

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Jessie

Agreed, would be kinda nice if there was less Apple coverage and more Android (plus also PC/hardware manufacturers) instead.

October 23, 2013 at 7:29AM, Edited September 4, 11:21AM

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The overwhelming majority of people that read this site (and to a lesser extent filmmakers), use Apple desktop and mobile devices. So that means we're going to cover Apple when they do something because people are looking for it.

October 23, 2013 at 12:09PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

Whats funny, it's that majority calling out others as fanboys. Appleboys.

October 23, 2013 at 3:46PM, Edited September 4, 11:21AM

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Natt

Exactly. So the 'overwhelming majority 'already know about Apple products. I'd like to see write ups on cheaper alternatives / workflows.....please :)

Or is the No Film School philosophy: save money on film school fees so you can afford apple products?

October 23, 2013 at 5:02PM, Edited September 4, 11:21AM

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Jessie

So don't bother covering it because everyone else does? We've done plenty of writeups on cheaper alternatives (that little old thing called the Hackintosh Guide :) which will hopefully be updated in the next few months.

October 23, 2013 at 6:03PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

Agreed. There are lots of filmmakers using PC and Android. I'd like to see more posts about that hardware. :) I'll admit that Apple hardware is sexy, but I'd rather save money on similar performance PC hardware.

October 23, 2013 at 7:38PM, Edited September 4, 11:21AM

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vanlazarus

your point?

October 22, 2013 at 10:10PM, Edited September 4, 11:21AM

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Gene

Downloaded the Maverick OS but not installing. . My Mac Is 2008 i7 .. anyone experienced it yet?

October 22, 2013 at 11:04PM, Edited September 4, 11:21AM

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i'll download mavericks in about eight months. apple is notorious for putting out os that are at beta stage; slow as fuck, full of bugs, incompatible with everything. this mountain lion dog is bad enough ....

October 23, 2013 at 12:48AM, Edited September 4, 11:21AM

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sjk

Dell will ship its new "mobile workstation" Precision 3800 in three weeks (November, 14th). 3800x1400 screen and a lot of horsepower inside. Will go for $1,800.

October 23, 2013 at 3:07AM, Edited September 4, 11:21AM

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DLD

Does anybody know if the integrated graphics works well with adobe premiere or other editors. I do a pretty good bit of after effects and on occasion work with red scarlet footage. I'm trying to figure out if I have to get the 2600 dollar model to edit in adobe? I don't have a problem going big but I want to know if it's necessary.

October 23, 2013 at 3:23PM, Edited September 4, 11:21AM

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Cesar

We have a RED scarlet and I've done online editing (native r3d in premiere cc) for a campaign or two on a 13" macbook. It's not fun, but if you're in a pinch it is technically capable of getting you there. However, I would suggest getting one with a dedicated graphics card. Your bank balance might hate you but your workflow will be way better and less frustrating.

D

October 24, 2013 at 3:19PM, Edited September 4, 11:21AM

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It's funny how the clock speed has been dropped on the CPU? Although I rarely use 100% of my 2.7, it only goes 100% when converting videos. I would probably prefer the faster graphics card.

October 24, 2013 at 6:35PM, Edited September 4, 11:21AM

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Andrew

I don't know, i feel so happy yesterday knowing its all free, but i feel this mavericks drained my baterai so fast.. i'm using MBA 11" late 2011 ..

http://www.teknoislam.com

October 26, 2013 at 4:20AM, Edited September 4, 11:21AM

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Mavericks is no different to Mountain Lion visually. If at it does something, it breaks the multi-monitor display that was working so flawlessly in the past. Now I am stuck with my small screen and a big external monitor that justs sits on my desk waiting for a valid signal. Totally disappointed with this.

Moral of the story : Do not trust it if its free from Apple.

October 28, 2013 at 12:56AM, Edited September 4, 11:21AM

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Deepak Mariyappa

Can anyone give me an idea if it is feasible to edit Blackmagic 4K RAW video on a new MBP with 2.6 GHz quad-core i7, 16 GB Ram, and GT 750m?

October 28, 2013 at 7:15PM, Edited September 4, 11:21AM

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Joe

Re:
"Can anyone give me an idea if it is feasible to edit Blackmagic 4K RAW video on a new MBP ..... "

I am using: Linux fx8 3.10.7-gentoo #3 SMP PREEMPT Wed Oct 23 05:53:47 UTC 2013 x86_64 AMD FX(tm)-8150 Eight-Core Processor AuthenticAMD GNU/Linux.
Video card is monster XFX7850 2GB.
Mother board is ASUS Sabertooth 990FX with 16GB of ram.
Why AMD FX8150 - it has 8 floating point processors. For films running CINELERRA 4.3 editor.. Performance is crazy - rendering final edit runs up to 300 frames/sec.

I wanted to use dual socket MB but could not buy in Australia, AMAZON would not sell to AU.

Just a little info for film makers.

November 7, 2013 at 8:17AM, Edited September 4, 11:21AM

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