The timetable for TVs adopting 4K has been up for debate since the 4K's adoption rates began to rise themselves. Some look at the lagging success of 3D TVs as an indicator that not all consumers treat new technologies equally. However, with more and more TVs offering 4K, it might signify that in-home 4K viewing will become the norm. In fact, the fast-becoming in-home media viewing standard, Netflix, has started testing several 4K videos and even has plans to start offering 4K content as early as next year.
If you were hoping that the videos offered by Netflix would be some VFX-heavy action films or awe-inspiring nature documentary, I'm sorry to burst your bubble, but no -- there's nothing that cool -- yet. According to an article from Gigaom, there are currently seven 4K videos running 7 to 8 minutes long, containing footage that Netflix regularly uses for internal tests. One video, of which, demonstrates 4K at 24fps.
According to Netflix CEO Reed Hastings, the popular VOD platform plans on being "one of the big suppliers of 4K next year,” meaning that if everything goes according to plan, you may be able to watch your favorite effects-driven films in ultra HD rather soon. However, Netflix does plan on offering their own original content in 4K first, then later working with their licensing partners to offer other films and TV shows in ultra HD.
This all seems like a timely plan of action after Sony launched 8 million flower petals out of a Costa Rican volcano to promote their 4K TVs. According to The Verge, the "8 million petals represent each individual pixel contained in Sony's 4K sets — four times the detail of 1080p." And though it's still up in the air whether or not consumers are going to adopt ultra HD TVs, especially at their current prices, these trends definitely seem to indicate that the main media gatekeeper, Netflix, is giving it the old college try. Check out Sony's advertisement, as well as a behind-the-scenes video below:
What do you think the timetable looks like for 4K TV adoption? Do you think these Netflix tests indicate that we're close? Let us know in the comments.
Every weekend, movies are opening, and we're seeing a real-time test of who is actually a movie star in Hollywood.
Stars used to be the reason people saw movies in the theater. They were responsible for huge opening weekends, for movies having legs, and for them doing well overseas.
But in the current climate of IP-driven Hollywood, the titles have become the draw themselves. Those tentpoles and sequels outshone stars, and changed the entire platform of Hollywood.
Now, we're stuck in a very weird situation—one where there are very few, or maybe even no, movie stars anymore.
So, how did we get here?
Why Are There No Movie Stars?
There isn't a singular reason why the classic "movie star" seems absent nowadays. Instead, it's a shift due to several factors.
The first is that studios prioritize established franchises over original stories, lessening the impact of individual actors.
Think about your favorite Marvel actors, they haven't had the best time opening movies outside of that franchise on their own.
Another reason we're lackin in stars is that studios are also less likely to finance mid-budget films, which used to be where actors went to prove their stardom, before being given franchises.
While this doesn't mean there's a lack of incredible actors, the definition of a "movie star" is changing rather than disappearing.
The only test to see if someone actually is a star is to put them in an oirignal film and see how that opens in theaters.
Only then can we truly tell if they have power and draw.
Stardom is also spread thin. We have so many movies and TV shows now, that there's got to be thousands of names and faces competing for our attention at any given moment. Sometimes that makes stars burn brighter, but only for a quick moment until our attention spans move onto someone else.
I also think Social Media has had a larger factor in this than anymore wants to admit. The idea of stardom used to be elusive and mysterious. We almost knew nothing about htese people, except what they revealed in magazines.
Nowadays, stars are on social media, acting just like us. We have access to them, so they're losing the ethereal quality that made them so wonderful in the past.
Without Movie Stars, We're in Trouble
Ocean's 8
Credit: Warner Bros. Pictures
Hollywood's ecosystem is completely built around the need for stars. The bigger stars we have, the better the box office will do.
As filmmakers, we want there to be a lot of stars. That means if we're lucky enough to get them in our projects, we can get higher budgets.
Movie stars are an incredibly important part of the Hollywood ecosystem. We need them to open movies at theaters and pull in the big bucks. That keeps theaters open and making money, and makes creating theatrical movies sustainable.
Without star-opening films, studios will abandon original ideas and move the industry entirely to IP over specs. Without specs, it'll be nearly impossible to break into the industry without being rich or connected.
Hollywood just functions better when they know the people they're casting are going to get them a return on their investment. It opens up way more storytelling lanes and allows them to take risks in other areas.
What Makes a Movie Star?
Jumanji
Sony Pictures
Movie stars are not born that way, they need to have a careful succession of hits, connect with audiences, and also have the charisma to stick around.
We really need smaller movies to help put stars on the radar of bigger filmmakers, then let them spread their wings when they get those chances, and excel from there.
Factors of Stardom:
Box Office Draw: Actors whose names consistently bring in huge audiences for their films.
Global Recognition: Known and popular internationally, across cultures and demographics.
Critical Acclaim: Have garnered awards or consistent praise for acting abilities, not just popularity.
Versatility: Ability to play diverse roles and succeed in multiple genres.
The "It" Factor: A certain charisma and intangible quality that makes audiences captivated by them.
Who Are Our Movie Stars?
Anyone But You
Sony Pictures
Right now, the biggest movie star in the world is probably Margot Robbie, with Zendaya a close second. They both can open movies and create a box office draw that transcends IP.
Leonardo DiCaprio and Tom Cruise are up there as well. They each have the ability to open a movie, although Cruise has not been in a non-IP film in quite some time.
Other notable mentions would be:
Jennifer Lawrence
The Rock
Ryan Reynolds
Emma Stone
Tom Holland
Bradley Cooper
Michael B Jordan
Keanu Reeves
Scarlett Johansson
Timothée Chalamet
Robert Downey Jr.
Chris Pratt
Kevin Hart
Mark Wahlberg
Emily Blunt
Ryan Gosling
Chris Hemsworth
Jake Gyllenhaal
Tom Hanks
Jamie Foxx
Christian Bale
Denzel Washington
Samuel L. Jackson
Hugh Jackman
Vin Diesel
Will Ferrell
Brad Pitt
Angelina Jolie
Sandra Bullock
Meryl Streep
Jessica Chastain
Adam Sandler
Harrison Ford
George Clooney
Morgan Freeman
Glen Powell
Sydney Sweeney
That's by no means an exhaustive list, but if you're trying to package your project, you want one of these people on it.
The bottom line is, the idea of the classic "movie star" is changing, not disappearing. Success is now less about solely carrying a movie on star power alone, and more about the right combination of talent, a compelling character or project, and connection with the audience.
We need stars to support the ecosystem in Hollywood, so I hope we can find new ways to help achieve box office success for the next generation.