May 8, 2014

A Ball, a Pool, & 12 Guys: The Making of an Epic Pool Dunk (Also, There's a Jetpack)

It's impossible to get on the internet for any length of time and not be completely engulfed by the newest, funniest, most creative things people all around the world have to offer. Perhaps you remember the rash of single-take pool dunks that began sprouting up on YouTube and Vine -- well, Turkish Airlines has come out with a much more polished, sleek, and frankly, badass single-take pool dunk video for their Euroleague commercial -- I mean, this is the first such video that has a guy in a water jetpack, right? Continue on to not only check out the commercial, but the behind the scenes video to see how they pulled it all off.

Perhaps you're more familiar with this single-take pool dunk, which made its rounds on the internet about 10 months ago.

The Turkish Airlines commercial was made to advertise the Euroleague Final Four (Euroleague is a pro-level European basketball competition). The video includes 12 guys (some pro players), who must pull off a series of carefully choreographed and timed basketball passes, all of which, to follow the popular epic pool dunk model, must be done perfectly in a single take -- and of course end in a final awesome pool dunk.

The team used 1 camera, 2 cranes, a little bit of green screen, and a whole slew of takes to pull this off. Since the whole point of the ad, as well as the original Vines is to capture everything in just one take -- it's what makes the dunk so epic. So, as you can imagine, a single slip up meant the team would have to reset everything and try again. To see how these creatives pulled it off, take a look at the behind the scenes video below.

https://www.youtube.com/watch?v=DdPzW8oUJCY

And, of course, here's the finished product -- the pool dunk to end all pool dunks!

https://www.youtube.com/watch?v=hJW5_iZNdFY

What do you think of Turkish Airlines' ad? Share your thoughts in the comments below!

[via Deadspin]

Your Comment

12 Comments

Meh.

May 8, 2014 at 4:59PM, Edited September 4, 11:56AM

0
Reply
Robsquatch

I'm glad you had the original viral video up there. I love seeing Behind the Scenes videos. But I am not a fan of re-making popular Youtube videos with bigger budget to sell a product.

May 8, 2014 at 5:56PM, Edited September 4, 11:56AM

0
Reply
casey j

Whatever puts money in the bank. Nice behind the scenes.

May 8, 2014 at 6:05PM, Edited September 4, 11:56AM

4
Reply
yerp

Why is it scene 2?

May 8, 2014 at 6:28PM, Edited September 4, 11:56AM

0
Reply

aside from the jetpack thing... the original vine was much better.

May 8, 2014 at 7:39PM, Edited September 4, 11:56AM

0
Reply

the first one was dope ... the second one was wack as F%@K .... i cant belive they spent so much time to do it ...

May 8, 2014 at 9:06PM, Edited September 4, 11:56AM

0
Reply
stan perry

Double meh. That vine video was way, way, WAY cooler.

May 8, 2014 at 11:45PM, Edited September 4, 11:56AM

0
Reply
earnestreply

You know for a million dollar shoot there was not one midget in the whole fucking thing smh WHO WROTE THIS SHIT? I would have made them all midgets with tigers and flaming hoops on fire with STEVE-O sky diving from space while shelly sterling going off on a racist rant passes the ball to dolly partin who slam dunks the ally oooop and comes out the water missing the top to her bikini..... NOW THAT SHIT WOULD BE EPIC!!!!!!!

May 9, 2014 at 3:37AM, Edited September 4, 11:56AM

0
Reply
gloveslapstick

For all the ridiculous amount of money spent on it, it lacks the originality, spontaneity, randomness and skill of the no-budget original. But hey, it's got a jetski and jetpack in a pool... it's got to be awesome, right?

I have to wonder, was this creative choice (to emulate the Vine video) made by the client ("OMG! Look at this Vine! We want to do an ad like this") or by the creative agency ("Hey, have you seen this Vine? Why don't we just do that? I can't be f$%ked thinking of anything else...")?

May 9, 2014 at 12:27PM, Edited September 4, 11:56AM

0
Reply
Stephen

looks like Bryan Singer's home video ....

May 9, 2014 at 1:29PM, Edited September 4, 11:56AM

1
Reply
DLD

When Stalin took power, sent those people to the uranium mines in Siberia. So many media for that piece of crap...

May 17, 2014 at 6:23AM, Edited September 4, 11:56AM

0
Reply
Zen-Tao

Agree with everyone. Double and Triple Meh. Does not deserve a behind the scenes. Just stresses the fact that a lot of money went into creating this boring clip.

May 21, 2014 at 12:30AM, Edited September 4, 11:56AM

3
Reply