Direct Distribution Just Went Mobile: VHX Adds iOS & Roku
VHX is quickly distinguishing themselves as a leader in the direct-distribution game. After raising $5 million more venture capital, a new iOS app and now Roku, the experimental company's experiment is working.
VHX had a great 2014, blowing away the numbers from previous years. The number of VHX customers and publishers tripled in 2014 and they reached that all-important milestone of 1 million users, more than 60,000 of which own two or more pieces of content. They earned $4.7 million in sales last year alone. Those are big numbers for a company who was just a nascent startup in 2011.
With the addition of iOS and Roku, this makes VHX one of the most (if not the most) ubiquitous direct-distribution platforms in the world. The list of ways to experience films via VHX is only getting longer:
- Desktop Computers
- iOS / Apple AirPlay
- Apple TV
- Blu-Ray/DVD Player
- Smart TV
- Xbox 360
While there's much to be argued about the quality of the cinematic experience on a phone, at least iPhone screens are getting larger. You can also stream content on VHX from an iOS device to a television with Apple Airplay. For Android users, VHX is working on an app for you too, which we'll know about in the near future.
The broad compatibility, transparency and increasing brand recognition of VHX makes it one of the most desirable options for filmmakers who want to go the direct distribution route. And, at 10% + 50¢ per transaction, VHX's service is still competitively priced, only being beat by Gumroad's 5% + 25¢ per transaction.