Studio Binder Is Bringing Call Sheets & Production Scheduling into the 21st Century
As we move further into the age of digital technology, certain methods for completing crucial filmmaking tasks are beginning to seem outdated, anachronistic even.
Production scheduling and sending out call sheets by email is one glaring example. Some people have problems opening up the call sheet attachments. Some people just don't check their email. Inevitably, this leads to round upon round of followup emails and phone calls between the producer or unit production manager and the cast/crew. In 2015, a time when almost all of us are constantly connected to our devices in some way or another, this process seems time-consuming and full of redundancies, especially from a producer's perspective.
A new startup called Studio Binder is looking to simplify the production scheduling process. Here's how it works:
Although there are already cloud-based production management solutions out there — even some incredibly robust ones like Production Minds — few of them are affordable for those of us with minuscule budgets. And some of them even charge a premium for automated call sheet services like what Studio Binder offers. Add to that the fact that some of them pack in loads of complex features like crew payment services that never end up getting used for lower budget productions. While none of that is necessarily a bad thing, it doesn't bode well for simplicity or for paying only for the features you need.
Besides offering the basic scheduling features free (there will be a premium version as well), Studio Binder provides an easy-to-use platform that pars production scheduling down to its most basic elements. It doesn't attempt to be an all-in-one tool that handles every single aspect of production management. Instead, it focuses on good scheduling and call sheets, and it also stores cast and crew information (dietary restrictions, actor measurements for the costume department, payment preferences) in one convenient cloud-based location.So far, we just know that Studio Binder will be a "freemium" app, and it's not clear which features will be included in the free version, or how much the premium version will cost. With that said, we'll keep you updated as soon as that information becomes available. The service is set to launch sometime in the next few weeks, so if you're interested in trying Studio Binder on your next production, head over to their site, enter your email address, and they will notify you upon launch.
Every weekend, movies are opening, and we're seeing a real-time test of who is actually a movie star in Hollywood.
Stars used to be the reason people saw movies in the theater. They were responsible for huge opening weekends, for movies having legs, and for them doing well overseas.
But in the current climate of IP-driven Hollywood, the titles have become the draw themselves. Those tentpoles and sequels outshone stars, and changed the entire platform of Hollywood.
Now, we're stuck in a very weird situation—one where there are very few, or maybe even no, movie stars anymore.
So, how did we get here?
Why Are There No Movie Stars?
There isn't a singular reason why the classic "movie star" seems absent nowadays. Instead, it's a shift due to several factors.
The first is that studios prioritize established franchises over original stories, lessening the impact of individual actors.
Think about your favorite Marvel actors, they haven't had the best time opening movies outside of that franchise on their own.
Another reason we're lackin in stars is that studios are also less likely to finance mid-budget films, which used to be where actors went to prove their stardom, before being given franchises.
While this doesn't mean there's a lack of incredible actors, the definition of a "movie star" is changing rather than disappearing.
The only test to see if someone actually is a star is to put them in an oirignal film and see how that opens in theaters.
Only then can we truly tell if they have power and draw.
Stardom is also spread thin. We have so many movies and TV shows now, that there's got to be thousands of names and faces competing for our attention at any given moment. Sometimes that makes stars burn brighter, but only for a quick moment until our attention spans move onto someone else.
I also think Social Media has had a larger factor in this than anymore wants to admit. The idea of stardom used to be elusive and mysterious. We almost knew nothing about htese people, except what they revealed in magazines.
Nowadays, stars are on social media, acting just like us. We have access to them, so they're losing the ethereal quality that made them so wonderful in the past.
Without Movie Stars, We're in Trouble
Ocean's 8
Credit: Warner Bros. Pictures
Hollywood's ecosystem is completely built around the need for stars. The bigger stars we have, the better the box office will do.
As filmmakers, we want there to be a lot of stars. That means if we're lucky enough to get them in our projects, we can get higher budgets.
Movie stars are an incredibly important part of the Hollywood ecosystem. We need them to open movies at theaters and pull in the big bucks. That keeps theaters open and making money, and makes creating theatrical movies sustainable.
Without star-opening films, studios will abandon original ideas and move the industry entirely to IP over specs. Without specs, it'll be nearly impossible to break into the industry without being rich or connected.
Hollywood just functions better when they know the people they're casting are going to get them a return on their investment. It opens up way more storytelling lanes and allows them to take risks in other areas.
What Makes a Movie Star?
Jumanji
Sony Pictures
Movie stars are not born that way, they need to have a careful succession of hits, connect with audiences, and also have the charisma to stick around.
We really need smaller movies to help put stars on the radar of bigger filmmakers, then let them spread their wings when they get those chances, and excel from there.
Factors of Stardom:
Box Office Draw: Actors whose names consistently bring in huge audiences for their films.
Global Recognition: Known and popular internationally, across cultures and demographics.
Critical Acclaim: Have garnered awards or consistent praise for acting abilities, not just popularity.
Versatility: Ability to play diverse roles and succeed in multiple genres.
The "It" Factor: A certain charisma and intangible quality that makes audiences captivated by them.
Who Are Our Movie Stars?
Anyone But You
Sony Pictures
Right now, the biggest movie star in the world is probably Margot Robbie, with Zendaya a close second. They both can open movies and create a box office draw that transcends IP.
Leonardo DiCaprio and Tom Cruise are up there as well. They each have the ability to open a movie, although Cruise has not been in a non-IP film in quite some time.
Other notable mentions would be:
Jennifer Lawrence
The Rock
Ryan Reynolds
Emma Stone
Tom Holland
Bradley Cooper
Michael B Jordan
Keanu Reeves
Scarlett Johansson
Timothée Chalamet
Robert Downey Jr.
Chris Pratt
Kevin Hart
Mark Wahlberg
Emily Blunt
Ryan Gosling
Chris Hemsworth
Jake Gyllenhaal
Tom Hanks
Jamie Foxx
Christian Bale
Denzel Washington
Samuel L. Jackson
Hugh Jackman
Vin Diesel
Will Ferrell
Brad Pitt
Angelina Jolie
Sandra Bullock
Meryl Streep
Jessica Chastain
Adam Sandler
Harrison Ford
George Clooney
Morgan Freeman
Glen Powell
Sydney Sweeney
That's by no means an exhaustive list, but if you're trying to package your project, you want one of these people on it.
The bottom line is, the idea of the classic "movie star" is changing, not disappearing. Success is now less about solely carrying a movie on star power alone, and more about the right combination of talent, a compelling character or project, and connection with the audience.
We need stars to support the ecosystem in Hollywood, so I hope we can find new ways to help achieve box office success for the next generation.