The Alamo Drafthouse has let Kyle Chandler revive his Friday Night Lights role as Coach Taylor to give you an inspirational PSA about how to act in a theater:

And if you have no idea what's going on, here's a longer look at Coach from the actual show:

While Alamo has done a number of these, this may or may not be the best usage of Eric Taylor's often misappropriated catchphrase-of-sorts: Clear eyes, full hearts, can't lose. Either way, it's certainly one I'm going to remember, and will gladly use the next time the person next to me decides that texting is more important than actually watching the movie they paid $15 for with an $8 popcorn and $6 soda. 

So the next time you're in a theater, whether it's the new Mission: Impossiblefilm or the supposedly-awful Adam Sandler Pixels film, don't let Coach down. He's counting on you.

For more of these, be sure to check out their YouTube page. And if you love movies, and there is a Drafthouse theater in your area, it's a crime not to go at least once.

Source: Alamo Drafthouse