Graava is an Action Camera That Edits Your Videos Automatically

But don't fear editors, your jobs are still safe. For now.

A new camera from Matter Design wants to make creating videos as simple as pushing a button. Their new camera, called Graava, works just like any other small action camera, but instead of loading the footage on your computer later, Matter Design wants to do the editing for you. Graava has quite a few sensors inside that detect when something interesting happens in front of your camera, whether that's movement, audio, or the physical camera itself moving faster, and it flags these for later. Here's the intro video to see how this all works:

This is how the auto-editing sends the information to servers (this process can take anywhere from minutes to much longer, depending on the amount of footage and your internet connection):

After returning from a day recording video outdoors, you use the App on your smart phone to tell Graava what you want to do with it (for example, summarize 3 hours of video in a 2-minute clip). Then you drop the camera in the charger and go to bed. Graava will detect that it has power, activate Wi-Fi connectivity and automatically synchronize and edit the video for you. You get a notification when the clip is available and ready to share. Graava use its AI algorithms and the sensor data recorded by the camera to automatically pick the best scenes from the raw video footage.

Here are two example videos that show what the camera can do when it's given a decent amount of footage:

  • Video Resolution: HD 1080p 30 fps / 720p 60 fps
  • Hyperlapse Video: 4K, 1080p and 720p
  • Photo Resolution: 8MP Wide
  • Lens Angle of View: 130º
  • Auto Image Rotation: Record video horizontally or vertically
  • Looping Mode: Record a continuous loop video
  • Image Stabilization
  • Fixed Focus
  • Battery: Rechargeable Lithium-ion 1100mAh, 3,7V
  • Battery Life: Video 1080p estimated time 3 hours (with Wi-Fi off)
  • Wireless Charging built-in
  • ARM Dual core processor
  • Availability: February 2016
  • Price: $400 ($250 if pre-ordered before September 1st)

While it can be charged through Micro-USB, there is also an accessory available to charge it wirelessly, and it works with both major wireless charging standards. This Micro-USB port can also be used for attaching external batteries (since the internal battery lasts only 3 hours without WiFi on). Of course, if you're using this as a nanny cam or security cam, you'd want it plugged in permanently. 

The Graava has more than just an interesting name, it's got a pretty interesting premise: take all of the thinking out of making a cool video to show to people. Whether or not this will really work that well in practice remains to be seen, but we're absolutely going to see more and more devices that try to minimize the effort it takes to produce something at least watchable. It may be some time before these systems can get really good, but it's clear that networked computers are capable of some amazing things, and there's no reason they can't learn what might make a series of images interesting by viewing thousands upon thousands of hours of flagged clips. Computers are going to get better at figuring out what we like to see, and for the average person, that means it won't matter how much video is shot — there's a system in place for later that will help them figure out what they like, and what other people will want to see. 

You can pre-order Graava right now for $250, but after that period the pre-order price will go up to $400. The camera should be shipping sometime in 2016, and if you pre-order right now, you're looking at February. 

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Your Comment


A camera triggered by your heart rate...? Oh LOL

That promo video is a huge cheat. It must have been shot with a better camera, and clearly with a stabilizer of some sort. Naughty naughty....

August 7, 2015 at 1:02AM, Edited August 7, 1:05AM

Karel Bata
Director / DP / Stereographer

I don't know. I don't think they were trying to deceive anyone with the promo video. It came off to me as more of a video to show concept not quality. Quality is what the two example videos are for. See nothing wrong with it.

August 7, 2015 at 11:02AM

Charles C.
Editor/ Director/ Director of Photography/ Wannabe Thinker

Yea but will it give me the same disappointed look that a real editor does when I haven't got enough coverage? I live for that burn.

August 7, 2015 at 1:05AM

Matt Robinson
Film Educator & Cinematographer

For the sake of editors, I hope this fails. I understand that this is meant to be for amateurs, who don't know how to edit. But if this works well, it's just a matter of time before someone starts investing in thecnology so good it can remove the job of an editor completely. And a machine will never have the human sensibility for when to cut. It may have the knowledge, it may know the rule of six, but it's biggest fault will be the rule number 1. Cut in the rhythm of emotion.

I'm just concerned about the jobs of editors all around.

August 7, 2015 at 5:06AM

Henrique Prudêncio

I think you just answered your own question - it won't replace editors, because editing is subjective, it can't be boiled down to a mathematical equation.

For home movies, however, I think this is great. I hate politely sitting through a 10 minute shot of the same thing, followed by another 10 minute shot of the next thing. This will make home movies much more tolerable for third parties.

August 7, 2015 at 5:25AM, Edited August 7, 5:25AM

Hendrikus De Vaan
Producer - Director

I'm of two minds. One is that with so much automated, what sort of work will be left for anyone to do? Are we all to be unemployed while machines do things for business people who are desperately looking for a market?
On another topic, I predict that someday an editor will replicate the look of an automated edit but mess with it. Much like in the '90s when professionals started making things look like amateur-shot home movies.

August 9, 2015 at 8:40PM


Looks like a really nice camera. :)

August 7, 2015 at 1:04PM

Cathy Danneberg
Filmmaker, Editor, Designer, VFX

Very interesting is the beginning of what would later be the algorithm that will enable us to further life when editing with a single button in the future.

August 13, 2015 at 10:25PM, Edited August 13, 10:25PM

Tommy Rodriguez
Filmmaker, educator

I published an article in Spanish with my opinion on this camera and if it has a place in the professional space.

August 14, 2015 at 11:58AM, Edited August 14, 11:59AM

Tommy Rodriguez
Filmmaker, educator