AbelCine Takes Time off of Selling Hardware to Educate at NAB 2016

AbelCine is primarily known by filmmakers as a reseller of high-end cinema gear, which is why it was surprising to see that they showcased little to no gear at this year's NAB.

A quick talk with one of AbelCine's representatives revealed that the company wanted to focus on their developing educational program at NAB instead. After all, it'd be redundant to show their stock since all the major manufacturers were at the convention anyway. So, they had a small stage and viewing area where they ran through educational topics as well as hosted guided tours around the convention to look at various departments. They hope to develop their educational venture further throughout their stores.

They did, however, have a few in-house accessories that they were prototyping as part of their Cameo line. Referred to as "glue" pieces, these aren't groundbreaking pieces of technology, but they are instead small supporting hardware that can bridge gaps in user needs. Seeing as they rent and sell such premium gear, they are in a good position to know the needs of their user base.

No Film School's complete coverage of NAB 2016 is brought to you by My RØDE Reel, Shutterstock, and Blackmagic Design.

No Film School's complete coverage of NAB 2016 is brought to you by My RØDE Reel, Shutterstock, and Blackmagic Design.

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Computer hardware has is not just one of the biggest industry around the world but actually it is also one of the only few dynamic industries where products and demands change very frequently. I am a computer science student from Mount Lincoln University and I think there is a lot more to arrive in the area of hardware and technology.

April 12, 2017 at 10:53AM, Edited April 12, 10:53AM

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