Avid showed up at this year's NAB with some announcements on updates to their MediaCentral UX platform, including, yes, support for Adobe Premiere Pro users.
According to rep Alan Hoff, Avid's Adobe Premiere Pro support update on their MediaCentral UX platform is their way of making their "secret sauce" available to everyone through their connectivity toolkit. This is good for diehard Premiere Pro fans who want to still want to use MediaCentral to streamline their workflow.
In terms of their own programs, Avid made several updates and performance and usability enhancements. Media Composer gained a drag-and-drop feature, live flexible trimming, added codec support, as well as "major enhancements" to the audio tools, like 64-audio track support and waveform grouping.
You can get Avid's software through both a perpetual license for a flat fee of $1299 or on a subscription license for $50/mo.
More of No Film School's coverage from the NAB showroom floor: