The DSLR giant spares no expense on capturing this summer's Olympic Games.
Canon is pulling out all the stops to be the camera of choice for 2016's Summer Olympics. The Associated Press is set to use Canon equipment exclusively, and Canon reports that a majority of Reuters photographers are going to be armed with their products, as well.
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So what does that take exactly? Close to 1,600 lenses and over 950 DSLR bodies. We're not talking Canon's run of the mill bodies either. They're pulling out the relatively new EOS-1D X Mark II DSLR (reviewed in the hyperlink by our own Richard Patterson), a camera that's really hard for photographers to get their hands on in the US due to its enormous popularity.
Take a look at the Canon Professional Services Depot in Rio in the pictures below and try not to drool too much on your keyboard.
That's a whole lotta gear. Nearly $200,000 worth according to some of Reddit's best guesses. (Update: I did the math and it looks closer to $10,000,000. See the comments.) Canon released this statement on their CPS and gear as well as a pretty cool infographic detailing their "mountainous" cargo:
The Canon EOS-1D X Mark II DSLR camera and ultra-wide zoom EF 11-24mm f/4L USM lens were selected to be used for Getty Images’ new high-tech, remote-controlled underwater robotic system. The camera provides Getty Images with a fully networkable solution that features precise white balance, a blazing fast frame rate and impressive low-light capabilities, which make the camera ideal for capturing fast action. When combined with the durable and rugged EF 11-24mm f/4L USM lens, the system will allow Getty Images to capture images at extremely wide perspectives with incredible sharpness and minimal distortion from the center of the image to the periphery, all across the entire zoom range.