August 4, 2016

Check Out Canon's Olympic-sized Camera Arsenal for Rio

The DSLR giant spares no expense on capturing this summer's Olympic Games.

Canon is pulling out all the stops to be the camera of choice for 2016's Summer Olympics. The Associated Press is set to use Canon equipment exclusively, and Canon reports that a majority of Reuters photographers are going to be armed with their products, as well.

So what does that take exactly?  Close to 1,600 lenses and over 950 DSLR bodies. We're not talking Canon's run of the mill bodies either. They're pulling out the relatively new EOS-1D X Mark II DSLR (reviewed in the hyperlink by our own Richard Patterson), a camera that's really hard for photographers to get their hands on in the US due to its enormous popularity.

Take a look at the Canon Professional Services Depot in Rio in the pictures below and try not to drool too much on your keyboard.

Photographs courtesy of Canon.
Photographs courtesy of Canon.
Photographs courtesy of Canon.
Photographs courtesy of Canon.
Photographs courtesy of Canon.
Photographs courtesy of Canon.
Photographs courtesy of Canon.
That's a whole lotta gear. Nearly $200,000 worth according to some of Reddit's best guesses. (Update: I did the math and it looks closer to $10,000,000. See the comments.) Canon released this statement on their CPS and gear as well as a pretty cool infographic detailing their "mountainous" cargo:

The Canon EOS-1D X Mark II DSLR camera and ultra-wide zoom EF 11-24mm f/4L USM lens were selected to be used for Getty Images’ new high-tech, remote-controlled underwater robotic system. The camera provides Getty Images with a fully networkable solution that features precise white balance, a blazing fast frame rate and impressive low-light capabilities, which make the camera ideal for capturing fast action.  When combined with the durable and rugged EF 11-24mm f/4L USM lens, the system will allow Getty Images to capture images at extremely wide perspectives with incredible sharpness and minimal distortion from the center of the image to the periphery, all across the entire zoom range.

Courtesy of Canon.

Your Comment

10 Comments

Ok just did the math...those redditors seem way wrong.

$5,000 for EOS-1D X DSLR Camera (Body Only) x 950 = $4,750,000

$2,899 for EF 11-24mm f/4L USM Lens x 1,600 = $4,638,400

Together is $9,388,400

...that seems to make more sense.

August 4, 2016 at 1:19PM

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Jon Fusco
Producer/Editor
Actor/Writer/Director

300+ of the tele glass cost more than $10k a piece. My hats in the ring at $15 million.
At least 4 people get to go all the way to Rio for the olympics only to find themselves charging buckets of LP-E6 batts.

August 4, 2016 at 1:31PM, Edited August 4, 1:38PM

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Zac Heileson
D.P. VFX Supervisor
81

Jon, does Canon sell this gear after the Olympics?

August 7, 2016 at 6:09PM

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George
1

This is far more than $200,000 in gear. You have more than that on the DSLR bodies alone, before you start counting the glass.

August 4, 2016 at 1:50PM

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Zach Hanover
DP/Director/Producer
81

It's funny because if you follow the link to the Reddit post, there isn't a single mention of price guessing so the guy who wrote the NFS article just made up a number.

August 4, 2016 at 3:09PM

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Jeff
67

ya dude, i love making up random numbers to keep readers like you on their toes. nice catch!

August 4, 2016 at 3:37PM

4
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Jon Fusco
Producer/Editor
Actor/Writer/Director

Yeah, because posting wildly incorrect information just for kicks is what journalism is all about.

August 5, 2016 at 9:45AM

4
Reply

Sony's services will also be available, but repairs will still require equipment to be sent to Precision Camera.

August 4, 2016 at 2:10PM

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And then the pictures they took of the warehouse have probably the worst edge distortion i have ever seen :)

August 4, 2016 at 3:54PM

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Vladimir Miketa
Cinematographer & Editor
245

Is this gear heaven?

August 4, 2016 at 6:07PM

0
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Take me plsssss :))) I wanna shoot :)

August 5, 2016 at 4:35AM

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