Creativity counts when you’re trying to rise above the crowdfunding noise and attract backers to support your film. Now, Kickstarter has added a new tool that could be very useful in that department: the ability to livestream straight from your campaign’s page.

Kickstarter Live not only enables you to broadcast with just a couple clicks, but it also allows your viewers to interact, chat and, most importantly, pledge directly from the live feed. There is also a beta feature that integrates your stream into Facebook live, so you can reach audiences in both places at once.

Kickstarter LiveA Kickstarter Live Q & A with two different hosts livestreaming simultaneously

Livestreaming seems like a natural fit for live demos from startups looking to crowdfund a new product, but we think filmmakers could benefit from it, too. Some of the strategies that immediately come to mind:

  • Showcasing behind-the-scenes of a shoot
  • Hosting a Q&A with your film’s lead actors
  • Demonstrating your perks or of the process of making them
  • Filming the development of key creative pieces, like costumes or props
  • Inviting audiences on a location scout

If you happen to be running a Kickstarter campaign now or in the very near future, jump on Kickstarter Live ASAP while there are fewer campaigns using it (therefore, you might have a greater chance of getting featured on the Kickstarter Live homepage). A word of caution, however: As with any production, make sure to test that the technology works with your internet and equipment before widely publicizing a live event to your potential supporters.

What are some other ways you can think of for fellow filmmakers to use the Kickstarter Live feature? Let us know in the comments.

Kickstarterlivestreaming
Fundraising & Crowdfunding