FujiFilm Officially Launches the G-Series of Medium Format Cameras

FujiFilm GFX 50SCredit: FujiFilm
FujiFilm gets serious about large sensor imagery with the new GFX 50S, the start of an entire G-series system of medium format digital cameras.

Whether it's the Alexa 65 or the Panavision DXL, filmmakers are moving back to larger sensors. The imaging benefits are huge, since a larger sensor brings larger photosites that create less noise at the same light level, in combination with the visual benefits of a smaller depth of field you get at the same field of view. Unfortunately, both of those cameras are rental only and very expensive. With full frame cameras, it was a still camera, the 5D Mark II, that ultimately got sensors bigger than 2/3" into indie filmmakers hands, and it'll likely be a still camera that lets most of us get our hands on medium format sized sensors. With the official launch of the G-series line from Fujifilm today, the GFX 50S, we get a look at a platform that is likely to start showing up on indie shoots soon.

FujiFilm GFX 50SCredit: FujiFilm

Unfortunately, it's currently limited to only 1080p, and this current version is unlikely to see that limitation change. The primarily reason is processing power: this model takes advantage of the X-Processor Pro to generate its video image, and processing the massive amount of data coming off the 51.4 MegaPixel sensor into a video package is hard enough. However, many filmmakers still end up delivering a tremendous volume of their content in HD, especially anything that has a final delivery for the web. For many jobs where image quality is paramount but resolution isn't, a medium format 1080p camera could be a strong choice.

FujiFilm GFX 50SCredit: FujiFilm

When it was first announced back in September, Movie Mode was still unconfirmed, and we didn't have an official price. Today we learn that it's $6,495 for the body only, which is more than $2,000 cheaper than its main rival, the Hasselblad x1-d-50c, which also offers 1080p video. The key that makes this camera more likely to show up in the field on film shoots, however, isn't just the lower body price; it's also the lower lens prices. Compare the Hasselblad 120mm f/4 macro at $5,700 to the FujiFilm GF 120mm f/4 macro at $2,700. FujiFilm is famous for its lens quality, and the price point for the entire line makes it a very attractive option for filmmakers considering medium format work. Considering the furious pace of FujiFilm body upgrades, it's likely that there will be a 4K capable body available in two years time, and of course, the lenses will continue to work with the new platform. FujiFilm also released an adapter to use their older H-mount glass with the newer G-mount in manual focus mode, which should further open up affordable lens options.

FujiFilm G SeriesCredit: FujiFilm

FujiFilm has proven it is focused on creating great quality video with strong results from the internal video on the X-T2, recording full 4K internally. Both the GFX and the X-T2 have real-time film emulation modes available for real-time recording. While most filmmakers will want to shoot clean and color correct or add film emulation in post, for certain tight turnaround jobs, the internal film emulation is actually surprisingly useful. The X-T2 also received a little brother, the X-T20, which is also capable of internal 4K recording and, coming in at $900 for the body, should make a great entry level camera for filmmakers just starting out.

The GFX 50S is available for pre-order now at B&H.

Tech Specs:

  • 51.4MP 43.8 x 32.9mm CMOS Sensor
  • X-Processor Pro Image Processor
  • Removable 3.69m-Dot OLED EVF
  • 3.2" 2.36m-Dot Tilting Touchscreen LCD
  • 117-Point Contrast-Detection AF System
  • Extended ISO 50-102400, 3 fps Shooting
  • Full HD 1080p Video Recording at 30 fps
  • Multi Aspect Ratio Shooting
  • Film Simulation Modes
  • Weather-Sealed Magnesium Alloy Body

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Your Comment


Interesting if it is 16 bit color sp....

January 19, 2017 at 12:17PM, Edited January 19, 12:17PM


I honestly don't see who would use that for a shoot: you can get a pretty decent 4K camcorder for that money.

January 19, 2017 at 1:09PM, Edited January 19, 1:09PM


It's not specified in the article but does the 1080p crop to the middle of the sensor or does it crop to the edges and just cut off at the top and bottom?

January 19, 2017 at 1:38PM, Edited January 19, 1:38PM

Nick Friend
Cinematographer and YouTuber

Id rather spend that much money on a good solid 4k video camera rather than deal with all the shortcomings of shooting video on a DSLR. It might have nice specs but is this kit ($10k+) really going to be feasible for anyone shooting on DSLR budgets?

January 19, 2017 at 1:48PM, Edited January 19, 2:24PM

Nathan T

Geez...why are these comments comparing this to any type of 35mm or S35 camera? The only reason someone would use this for a film shoot is if they needed the FOV of a Medium Format camera (assuming the video isn't a HD crop)...apples and oranges people.

January 19, 2017 at 5:33PM, Edited January 19, 5:33PM

Matthew Emmanuel
Camera Operator

What's the advantage here? The cropped sensor and slow lenses won't provide any less depth of field than a Super 35 sensor with a fast lens or a speed booster.

January 19, 2017 at 5:42PM, Edited January 19, 5:42PM


The photosites on this camera are relatively small, because of the 51.4MP resolution. The pixel pitch is 5.31 microns, compared to the 5Dii's 6.41 microns... so not really a measure of video quality, especially for a $6,495 camera. I'm sure it will take nice photos though!

January 23, 2017 at 3:43AM