The Coen Brothers Channel 'Easy Rider' In Mercedes Super Bowl Ad | No Film School

As of right now, the Patriots and the Falcons are still battling toward victory in Super Bowl LI—but if you're like us, you're much more interested in checking out the commercials. And this year is a good year for film fans, seeing as the Coen Brothers directed an ad for Mercedes-Benz that pays homage (or maybe spoofs) Dennis Hopper's indie road movie, Easy Rider. (It even stars Peter Fonda.)

Check it out below:

The Coens' ad, which features the Mercedes-AMG GT C Roadster, has all the hallmarks of Hopper's 1969 film, including Peter Fonda, who played Wyatt in the film, the Steppenwolf song "Born to be Wild," choppers, and plenty of rough and tumble bikers.

It's an interesting premise, though, especially considering the fact that Easy Rider was a film about the counterculture of the late '60s, and the ad has the poster boy for counterculture, Fonda, closing in a bunch of bikers with his $132,000 Mercedes. Then again, the Coens are masters of subtle cinematic messages. Then again, it's just a Super Bowl ad.

Source: Mercedes-Benz

The Coen Brothers Super Bowl commercials ads directors

What's the Hype With 'Interstellar' Revisiting Cinemas After a Decade in 70mm IMAX?

Here's Why You Need to Revisit 'Interstellar' in 70mm IMAX

Celebrate the love and hope at the center of Nolan's space epic in the format it was meant to be seen.

If we know anything about Christopher Nolan, he likes to go big. Nolan started with smaller-scale stories (as many of us do) with early noir adjacent works like Following, Memento, and Insomnia, then started going and staying big with his illusionist drama The Prestige. Since then, the scale has been various degrees of massive, with the biggest scope in his time-and-space sprawling epic, Interstellar.

While Interstellarmight not be everyone's favorite Nolan outing, there's no denying it's an impressive feat of filmmaking and his most emotional—if watching Matthew McConaughey's Cooper desperately try to reach his family through quantum space-time doesn't make you cry at least a little bit, what's going on, dude?

With Interstellar'sIMAX release, it's a great time to shed some tears in a public setting in one of the most prestigious film formats around. As we mentioned in our film gauge piece, Nolan loves shooting on film and utilizes 65mm intentionally to provoke a tone of massive scale. In that regard, Interstellar was made for 70mm IMAX. That goes without saying, dawg. That being said, other factors make Interstellar a perfect movie to revisit in theaters while you can.

Let's break down the release further below.

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