The Coen Brothers Channel 'Easy Rider' In Mercedes Super Bowl Ad

Everyone loves Super Bowl ads, but cinephiles are going to love them even more this year.

As of right now, the Patriots and the Falcons are still battling toward victory in Super Bowl LI—but if you're like us, you're much more interested in checking out the commercials. And this year is a good year for film fans, seeing as the Coen Brothers directed an ad for Mercedes-Benz that pays homage (or maybe spoofs) Dennis Hopper's indie road movie, Easy Rider. (It even stars Peter Fonda.)

Check it out below:

Video is no longer available: www.youtube.com/watch?v=BvHFM8c7cPM

The Coens' ad, which features the Mercedes-AMG GT C Roadster, has all the hallmarks of Hopper's 1969 film, including Peter Fonda, who played Wyatt in the film, the Steppenwolf song "Born to be Wild," choppers, and plenty of rough and tumble bikers. 

It's an interesting premise, though, especially considering the fact that Easy Rider was a film about the counterculture of the late '60s, and the ad has the poster boy for counterculture, Fonda, closing in a bunch of bikers with his $132,000 Mercedes. Then again, the Coens are masters of subtle cinematic messages. Then again, it's just a Super Bowl ad.     

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2 Comments

Anybody know who the DP was on this?

February 6, 2017 at 7:26AM

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Richard Krall
richardkrall.com
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Dan Hainey

February 6, 2017 at 7:59AM

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John Carrington
DP/Colorist
81