Branding your production company, your media business, or even yourself can be a difficult road to navigate, but these tips should really help you get on the right track.
Other than making movies and videos, one of the most important jobs you have as a filmmaker is getting yourself and your work out there to the masses. This is hard, frustrating work, especially for those who don't have any marketing or advertising experience, but it's definitely essential for most (if not all) content creators who want to have a greater online presence. If you're totally lost and have no idea on where to start establishing your professional identity, Kris Truini of Kriscoart gives you five helpful branding tips in the video below.
If you have literally no idea how to start the branding process, you're definitely not alone. As a filmmaker, you may not have a whole lot of expertise when it comes to building and growing a brand, but Truini gives you five questions you can ask yourself that will help you get started.
- Why are you creating your brand?
- What is your brand all about?
- How will you communicate your ideas through your brand?
- Where will your brand and content primarily live?
- Who is your audience?
These questions help you address several important factors of branding, like establishing your professional identity, developing your mission and values, and knowing where to "cast your line." The fun stuff, like designing logos, choosing color palettes, and designing your website is important, too, but you've got to make sure that there is real substance behind that sweet sticker you're slapping on every conceivable surface.
The most important thing to keep in mind, though, is to be yourself. Take some time to really reflect on who you are as an artist and where you want to take your brand. Dream big and go for broke...and then send me a sticker when you're done.