Watch: Nikon's Trippy Trailer Teases a Glimpse at Its First Mirrorless Camera

Will the latest entry from Nikon be able to compete with Fuji, Sony, and Panasonic?

It's long been rumored that Nikon would be putting out an entry in the mirrorless camera space. We can now finally confirm that something is coming (and it's coming soon).

While there is no name nor price point for the camera just yet, it seems like the company, renowned for its still photography, is finally putting a major focus on users looking to shoot video.

It's a cryptic-enough tease, but one that cleverly showcases low light functionality, a staple of the mirrorless camera and perhaps the most attractive feature for filmmakers on a budget.

Aside from that, there's not too much specific information on the camera that we can take away from the video. The silhouette reveals that Nikon will employ a more DSLR-style design then we've seen from the company in the past, made popular by Panasonic and Sony's entries. We can also tell that there's an electronic viewfinder built into the camera and a giant display on its back.

On the front, there's a massive lens mount. Some are speculating that this will be the showcase for Nikon's similarly rumored “Z mount”. These mounts will be used to house yet another rumored product in the Nikon family: two ultra-fast lenses. A 52mm f/0.9 and a 33mm f/1.2.ultra-fast f/0.95 prime lens is currently being developed for Nikon's new full-frame camera.

We will be keeping an eye on this bad boy in the upcoming months and are excited to see another entry in the more affordable mirrorless camera range. Do you think we'll see a true competitor to the A7 and GH series?     

Your Comment


Call me impressed......

July 23, 2018 at 5:52PM

Joseph Arant

I normally hate photography product promo's but Nikon has impressed in the past and this may be my favorite one they've done

July 24, 2018 at 9:23AM


"Will the latest ENTRY from Nikon ENTRY be able to compete…" — does anybody even bother to read what they write anymore before clicking Publish?

July 26, 2018 at 5:07PM, Edited July 26, 5:07PM


This is the most uninformative, worthless ad video I've watched lately from a professional company. It was cool for what it was, but next time maybe don't hire an arthouse film student to create a commercial camera release teaser....A teaser video with essentially no video shot in it. 1:15min of graphics, and 10 sec of actual video. Grats.

July 27, 2018 at 10:28PM