The video streaming platform aims to disrupt an entirely new industry.
We all know that Vimeo is a great place to store your videos and have people watch them. You know what would be better? If you could store your videos on Vimeo, have people watch them, and then pay you money to use them. With its new stock marketplace, that vision is now a reality.
Vimeo has announced the launch of Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo users. It's a pretty radical development too, as Vimeo Stock contributors get to keep 60-70 percent of the revenue generated from their licensed clips. That's nearly double the average industry cut of 35 percent.
"Through Vimeo Stock, we're able to connect aspiring filmmakers with our talented community of creators while also empowering them with beautiful, inspiring footage that they may not be able to shoot themselves."
"Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories," said Anjali Sud, CEO, Vimeo. "Our goal is to set a new standard for creative footage, put more money in contributor's pockets, and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist."
The idea for a stock library directly on Vimeo came from a filmmaker who ended up pitching it directly to Vimeo's CEO. "Working behind the scenes on Vimeo Stock was particularly exciting for me because I'm a filmmaker and Vimeo has always been a place I upload my best work," said Derick Rhodes, Sr. Director. "It was a priority for me to find a new way to help aspiring filmmakers realize their ideas and better bring their projects to life. Through Vimeo Stock, we're able to connect aspiring filmmakers with our talented community of creators while also empowering them with beautiful, inspiring footage that they may not be able to shoot themselves."
Key benefits of Vimeo Stock include:
- Handpicked collection of everything you need: Vimeo Stock features carefully curated, searchable, high-quality stock clips of the best currently available footage in the market, as well as new footage from award-winning filmmakers, advanced motion graphics artists, visual innovators, and technologists. All clips in the collection have been hand-selected and are cleared for commercial use and licensed as royalty-free.
- Exclusive footage from contributors sharing stock for the first time: Vimeo Stock launches with exclusive partnerships from sought-after contributors who are licensing their footage for the first time, including Vimeo Staff Pick filmmakers Raphael Rogers and Armand Dijcks, animator Hannah Jacobs, and Amsterdam and Cape Town-based production company Eyeforce. The majority of contributors in the launch collection are licensing stock footage for the first time, and their footage is exclusive to Vimeo.
- Seamless integration with Vimeo workflow: Purchased clips seamlessly integrate with the rest of Vimeo’s workflow tools, so Vimeo Stock customers benefit from easily hosting, organizing, reviewing and distributing their footage, rough cuts, and finished works in one place -- rather than having to download purchased clips for use on other platforms.
At launch, Vimeo Stock is available in over 150 countries, seven languages, and 29 currencies. Non-exclusive content is priced at $79 for HD clips and $199 for 4K clips, while exclusive content is priced at $299 for HD clips and $499 for 4K clips. Anyone with a Vimeo account can purchase stock footage, and subscribers to Vimeo's paid membership plans always save 20 percent on all stock purchases.
For more information on Vimeo Stock, click here.