LeBron James passed Wilt Chamberlain in all-time scoring, and the NBA commemorated the moment with this perfectly crafted tribute video.
The NBA has its history with impactful and at times downright moving ad campaigns and video content. From Michael Jordan's legendary list of excellent shoe ads:
To the NBA's own penchant for crossing eras, bringing to life countless barbershop debates in an emotional form:
So it was no surprise that they had this gem locked, loaded, and ready to go for when the man called King James would take a spot among the top five all-time scorers:
By relying mainly on the audio from the past, the video imbues LeBron's modern achievements with an almost nostalgic lore. Not many people discussed the similarities between Chamberlain, one of the games great big-men, with James, a point forward in a very different mold.
And yet through a creative and clearly exhaustive process of research and match-cutting, the video makes the two seem inseparable in their styles of play.
Maybe greatness always looks the same.
It's reminiscent of many fan-made videos that demonstrate for example how similar Kobe Bryant's moves are to Michael Jordan's:
The fun of all of this is when editors take poetic license with the moments of the sport by adding a soundtrack, and the right audio-clips from commentators. The games themselves play out from familiar TV angles, with the live audio.
These sorts of edits, mash-ups, and ads, elevate the game to cinematic proportions. If you're looking for ways to get yourself noticed, start a YouTube channel and explore some of these techniques.
It's a fun way to express your fandom, it's also a good way to get noticed and practice your craft. Is it time to start melding the movements of Zion Williamson and LeBron James and other greats?
Maybe not yet. But some fan will start sometime soon.