Frame.io solves one of the most frustrating aspects of working with clients: wrangling the massive stream of notes that come in from various stakeholders with opinions that need to be acknowledged even if they can't be implemented.
And the iPad is rapidly focusing on becoming a dominant tool in the professional creator space that could potentially start to compete with the Macbook Pro for the speed of its use.
So, it was natural to assume (or hope) that Frame.io would eventually launch a dedicated, native iPad app that would give users access to the functionality that you get from the bigger touch interface Apple device.
Well, they have.
The big thing that most users are going to be looking for is the support for the Apple Pencil. Drawing on frames is one of the fastest and easiest ways to communicate precisely what you want to tweak about an image. Rather than saying "brighten up that guy in the back, not the one in the grey suit, the one in the off-grey suit, with the beard," you could literally just circle a person in a crowd and write "brighten."
So much faster, a much more natural way to interact with team members remotely.
The other big feature users get with using Frame.io on the iPad is split-screen mode, which will allow users to have the original script or storyboards open in one window while watching Frame.io in another window.
When worried about fidelity to the original vision, or even wanting to double-check that something vital is missing, the ability to view these elements side by side isn't something you can conveniently do on an iPhone.
To top all that off, Frame.io is having a crazy week in that ShotPut Pro just announced native Frame.io support, meaning one of the major players of on-set media download is making it easier than ever to push your media straight from the camera, through the cloud, and right into post.
The Frame.io iPad app is available today and, best of all, it's free.