The streamer Hulu has been sneaking up on people during the pandemic. It won last summer with the debut of Palm Springs in the midst of no one being able to go to the theaters, and this summer they might have housed the most popular comedy show, with Only Murders in the Building.
The half-hour crime mystery from 20th Television is "the most-watched comedy ever on Hulu, by a good measure,” said Hulu Originals president Craig Erwich to Vulture. And that includes next-day streams and streams of catalog hits on the platform, like Brooklyn Nine-Nine.
Hulu won't tell exact numbers, but third-party trackers put the number of streams at nearly a half-billion minutes of audience viewing during its opening weekend. So that only counted the first three episodes. Popularity has only grown now that all 10 have been released.
Erwich said, “Every week when a new episode would come on, the audience just built. You watched the word of mouth grow.”
Parrot Analytics told Vulture that when the series debuted it had about 16 times the audience demand in the U.S. as an average show, but by the time the season-one finale dropped, the show was generating 37 times the typical demand. That ranks as a 135% growth rate.
Only Murders in the Building is a massive hit for Hulu, who looks to break out in the market. They called the show "ideal" for them since it has something that services everyone. So if you're working on an all-audiences show, even one that may skew adult, Hulu might be the right place to pitch it.
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