Other than the description under the video description says, "Be ready for the announcement of the new Alpha," Sony doesn't provide much information. It seems more than likely it could be a new full-frame mirrorless camera, but we could also see new lenses announced. However, Sony did release a new 35mm F1.4 G Master lens earlier this month.
The event will start at 10 a.m. EST/7 a.m. PST on Jan. 26.
What do you think Sony will announce? Let us know in the comments below.