Adorama has a ton of deals on the hottest items in film tech. Check some of them out below, and make sure to note the timing, because some of these deals are ending soon!

First up, the deal of the day:


Apple iMac 21.5", 2.3 GHz Dual-Core Intel Core i5

Apple iMac 21.5", 2.3GHz Dual-Core Intel Core i5, 8GB RAM, 1TB HDD (Mid 2017)

Apple iMac 21.5
Adorama Pick
  • 2.3GHz Dual-Core Intel Core i5
  • 21.5" 1920x1080 IPS Display
  • 8GB DDR4 RAM
  • 1TB Hard Drive
  • Intel Iris Plus Graphics 64
Adorama
$899.00

Get $949 or 13% off on an iMac.

Sony Instant Rebates Available through April 25

You can save up to $1,000 on select Sony cameras, lenses, and bundles including:

Sony a9 Mirrorless Digital Camera with Flashpoint Speedlight

Sony a9 Mirrorless Digital Camera with Flashpoint Zoom Li-On R2 TTL Speedlight

Sony a9 Mirrorless Digital Camera with Flashpoint Zoom Li-On R2 TTL Speedlight
Adorama Pick

This mechanism-free camera can deliver a-class-above performance conventional mechanical SLRs have only sought. For example, this system realizes a totally blackout-free viewfinder while conventional systems can only try to reduce blackout time. A high-speed, vibration-free, silent Anti-Distortion shutter vastly extends the range of shooting situations while a mechanical system can only aim for lower vibration and quieter shutter release sound.

Adorama
$2,998.00

Sony a7R IV Mirrorless Camera with Flashpoint Zoom Li-on R2 TTL Flash, And More

Sony a7R IV Mirrorless Camera with Flashpoint Zoom Li-on R2 TTL Flash, And More
Adorama Pick

Save $633.32 in "Accessory Savings" when you buy this Sony a7R IV. This Value Bundle comes with a Sony a7R IV, Flashpoint Zoom Li-ion R2 Speedlight, SanDisk Extreme PRO Memory Card, Lowepro m-Trekker BP 150, Green Extreme GX-CH1 and a Green Extreme Smart Charger Plate for Sony NP-FZ100 and more... and Shipping is free!

Adorama
$2,998.00

Sony a7R II Alpha Full Frame Mirrorless Camera With Flashpoint R2 TTL Flash

Sony a7R II Alpha Full Frame Mirrorless Camera With Flashpoint R2 TTL Flash
Adorama Pick

The a7R II is the world's first camera to offer 4K movie recording to internal media in the full-frame format. It also provides you the option of shooting 4k in the super 35mm format. 

Adorama
$1,298.00

Sony FE 24-70mm f/2.8 GM (G Master) E-Mount Lens With Hoya 82 UV / CPL Filters

Sony FE 24-70mm f/2.8 GM (G Master) E-Mount Lens With Hoya 82 UV / CPL Filters
Adorama Pick

This Value Bundle comes with a Sony FE 24-70mm f/2.8 GM, Hoya NXT Plus UV, Hoya NXT Plus CIR-PL and a ProOptic Cleaning Kit

Adorama
$1,798.00

Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS E-Mount Lens W/Free Accessory Kit

Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS E-Mount Lens W/Free Accessory Kit
Adorama Pick

This Value Bundle comes with a Sony Vario-Tessar T* FE 24-70, ProOptic Filter Kit, ProOptic Wrap, ProOptic Cleaning Kit, Slinger Neoprene Pouch and a LensPen NLP-1C and more.

Adorama
$698.00

Panasonic Lumix DC-S5 Mirrorless Digital Camera with Lumix S 20-60mm f/3.5-5.6 L-Mount Lens

Panasonic Lumix DC-S5 Mirrorless Digital Camera with Lumix S 20-60mm f/3.5-5.6 L-Mount Lens
Adorama Pick

LUMIX S5 is a high-quality, high-performance hybrid full-frame mirrorless camera capable of 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording with 14+ stops of dynamic range.

Adorama
$1,997.99

$1,997 (13% off). Save up to $500on the Lumix S5 camera and select lenses.

Zeiss Lens Spring Savings Available until May 23

Save up to $270 on Zeiss lenses for Canon EF, Nikon F, and Sony E Mounts.