Music videos were all the rage when I wasa kid, and then it feltl ike they sort of dropped off for a bit, and now they're all the way back.

They're an opportunity for an artist to match visuals and ideas with their lyrics, and a great way to get their songs to go viral.

Their comeback has coincided with YouTube, which helped people find new music thanks to outstanding visuals.

So what are the best music videos of all time?

I set out to make a list of some I love dearly. These music videos are true works of art, displaying innovative and creative use of cinematography, editing, and special effects.

This isn't the most comprehensive list of all time, but I tried to grab ones from different eras and kinds of artists.

Let's dive in.


The Most Visually Stunning Music Videos of All Time

Smells Like Teen Spirit by Nirvana

Helmed by the greatest music video director of all time, Samuel Bayer, this video redefined the aesthetic of an entire generation. It's set in a hazy, anarchist high school pep rally, it uses a specific "underexposed" look, grainy film stock, and a color palette of burnt oranges and murky browns.

You just feel grunge as soon as you see it.

Lesson: Visuals don't have to be "clean" to be stunning; sometimes, capturing a specific mood or "vibe" through lighting and texture is more important than technical perfection.

Bad Guy by Billie Eilish:

The best videos pull you in and keep you interested. This one features a variety of surreal, bizarre imagery that complements the song's dark, twisted lyrics. You get both a story and an ethereal sense that makes you reflect. The visuals are striking and perfectly match Eilish's aesthetic.

Lesson: Sometimes the most powerful visuals are the ones that challenge our expectations and push boundaries.

This Is America by Childish Gambino

Donald Glover always goes big, and his alter ego, Childish Gambino, knows how to make people talk. The video is a powerful commentary on issues of race and violence in America. It features a series of chaotic scenes, dance routines, and symbolisms that are designed to shock and provoke the viewer. All in a oner.

Lesson: Art has the power to provoke thought and ignite conversations about important issues.

Virtual Insanity by Jamiroquai

Okay, this feels like the first video that blew my mind as a kid. The video features a mind-bending set design that sees the floor and walls moving in different directions, creating an optical illusion that sticks with you. The dance choreography and Jay Kay's performance are also impressive.

Lesson: With the creative use of design and technology, even a simple set can be transformed into a captivating visual experience.

Take on Me by A-ha

Okay, so this video completely defined the 1980s and pretty much all music videos until the 90s. It's a blend of live-action and hand-drawn animation, featuring a romantic storyline and a stunning visual style. It was groundbreaking for its time and has since become a classic.

Lesson: A timeless classic, this video demonstrates that innovative storytelling and creative visuals can transcend time and become legendary.

Sabotage by Beastie Boys

How do you not get pumped watching this video? It pays homage to '70s cop shows and features a fun, energetic performance from the band that is both funny and just really creative. I love how much fun it is to share with people and how you get the vibe of the band here.

Lesson: Don't be afraid to embrace retro style and humor, and push the boundaries of what is considered normal.

The Less I Know The Better by Tame Impala

The video features a psychedelic, surreal visual style that is perfectly suited to the song's dreamy sound. It's kind of simplistic and then takes off into something deeper. The vibrant colors and creative use of imagery create a mesmerizing atmosphere.

Lesson: Through innovative use of imagery and colors, a music video can transport viewers to another world and evoke a dream-like atmosphere.

Lemon by N.E.R.D. feat. Rihanna

What I think videos do so well is take choreography that makes you want to dance and listen. This dance routine performed by Rihanna was like something everyone sought out at the time. It was sexy and adventurous. The visuals are dynamic and edgy, and Rihanna's performance is captivating.

Lesson: Choreography and visual design can work together to create a powerful performance that leaves a lasting impact.

Sledgehammer by Peter Gabriel

How many different visuals are too many? Well, in this one, we get stop-motion animation, claymation, and a variety of other innovative techniques to create a visually stunning experience. The elaborate set design, costume design, and use of lighting make it stand the test of time.

Lesson: With a blend of innovative techniques and creative design, a music video can be transformed into a work of art that stands the test of time.

The One Moment by OK Go

OkGo could have listed a dozen videos on the list. This one just feels so epic in scale, I had to include it. We have synchronized stunts, explosions, and other visual effects timed to the song's beat. The use of slow motion and creative camera angles makes it a visually captivating experience.

Lesson: Precision timing and creativity can work together to create a music video that is both visually stunning and entertaining.

Black or White by Michael Jackson:

Personal accusations aside, this video is highly creative and interesting. You have a variety of groundbreaking visual effects, including morphing and computer-generated imagery. The video's message of unity and acceptance is also reflected in the visuals, which showcase a variety of cultures and ethnicities.

Lesson: Groundbreaking visual effects, combined with a message of unity and acceptance, can create a music video that transcends boundaries and inspires people around the world.

All Is Full of Love by Björk

The future was directed by Chris Cunningham in 1999. This video features two robots being assembled and falling in love, which felt like it was from the future when it came out. It's crazy how seamless it looks today.

Lesson: Visual effects are most powerful when they are used to evoke a deep, soulful emotion rather than just to show off technology.

Weapon of Choice by Fatboy Slim

Directed by Spike Jonze, who also could have a dozen videos on this list, this video features a legendary, gravity-defying dance performance by actor Christopher Walken in a deserted hotel lobby. The juxtaposition of a dramatic actor with whimsical choreography is unforgettable.

Lesson: Taking a "serious" figure and putting them in an unexpected, playful context can create a viral piece of art that redefines their public image.

Humble by Kendrick Lamar

Drake is not on here for a reason. This video is a barrage of striking, high-contrast imagery that shows Kendrick in papal robes, standing before a sea of black heads, one of them on fire. It utilizes "tiny planet" camera mapping and rapid-fire transitions that sync perfectly with the song's aggressive rhythm.

Lesson: Dynamic camera movements and bold, symbolic tableaus can keep a viewer mesmerized even in a high-speed, modern edit.

Cellophane by FKA Twigs

This is the quintessential masterpiece of physical performance and minimalist art direction. The video features Twigs performing a highly technical pole dance that transitions into a surreal, CGI-enhanced descent into a digital underworld. It's so avant-garde.

Lesson: Raw human athleticism can be the most "stunning" visual effect of all when framed with the right lighting and metaphors.

911 by Lady Gaga

Almost more of a short film than anything, it was directed by Tarsem Singh. This video is a tribute to the 1969 film The Color of Pomegranates. It uses surrealist imagery and "The Fall"-esque desert landscapes to tell a story that is eventually revealed to be a hallucination following a car accident.

Lesson: Using high-art references and surrealism can create a puzzle for the audience to solve, making the eventual "reveal" much more impactful.

Blinding Lights by The Weeknd

This video defined the "Neon-Noir" aesthetic of the 2020s. With its dizzying shots of a blurred, hallucinogenic Las Vegas and 80s-inspired cinematography, it feels like a cinematic fever dream.

Lesson: A strong, consistent color palette (like red and gold) can unify a video and give it a distinct "brand" that viewers recognize instantly.

Up & Up by Coldplay

I love how they use subtle compositing to play with scale for this song. It creates a "collage" world that feels like a child's imagination brought to life with high-end VFX.

Lesson: Playing with scale and "impossible" juxtapositions can create a sense of wonder that appeals to a universal audience.

Hurt by Johnny Cash:

While not "flashy," this is one of the most visually haunting videos ever made. Directed by Mark Romanek, it intercuts a frail, elderly Cash with footage of his younger self and the decaying "House of Cash" museum. It is a masterclass in the "Visual Eulogy."

Lesson: Simplicity and honesty—showing the passage of time without filters—can be more visually arresting than any multi-million dollar set.

​Zombie by The Cranberries

I had to book the list with another directed by Samuel Bayer; this video is a haunting masterpiece of contrast. It famously features lead singer Dolores O’Riordan painted entirely in gold, standing before a giant cross. It's an image inspired by religious iconography and the martyrdom of Saint Sebastian.

You get that mixed with footage of Belfast during wartime. There are real guards and real guns pointed at the crew as they sing and explore.

Bayer grounded the song's political message in a visceral, unmistakable reality. It's what makes him one of the all-time greats.

Lesson: Power lies in the contrast; by mixing high-concept symbolism with raw, real-world footage, you can create a visual narrative that feels both otherworldly and deeply urgent.

Summing It All Up

These visually stunning music videos are the ones I go back to time and time again when I need inspiration, or I just want to listen to some amazing tunes. They are so creative and really reflect the eras in which they were made and what it meant to push the boundaries of both filmmaking and music.

Are there music videos I left off that you think should be on here?

Let me know what I should add in the comments.