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Canon C300 Price Drops to $14K, Plus Some New 7D Mark II DSLR Rumors

A little over a week ago, there was a rumor that Canon would be introducing a brand new digital cinema camera between the C300 and the C100 at NAB 2013. At that time, the C300 was retailing for $16,000 and the C100 could be had for $6,500. In terms of the price difference, it was feasible for there to be a camera in-between (even if spec wise it doesn’t make much sense). Now, Canon has dropped the C300 price by $2,000 until April 30th for both EF and PL models, and it very well could be a permanent price drop. We’ve also got a rumor of a replacement 24 Megapixel camera for the aging Canon 7D. So what does that mean for the rest of their product lines?

The price drop makes me less inclined to think that they will bring out a camera between the C100 and the C300 — but the $2,000 off the current C300 definitely makes it look like a little better of a deal, especially for those who may be in the market for a second camera body. If you were looking at C300s, now might be a better time than ever since the camera is barely a year old, and likely won’t be replaced or superseded by a better model for at least another year. Either way, what it does make me think is that Canon may be more likely to introduce a C50 or 7D C — which brings us to the 7D Mark II rumor.

Here is Canon Rumors on the 7D Mark II rumors:

It was also mentioned that their could be as many as 3 prototype configurations of the camera out there, and this one of them.


  • 24.1mp APS-C Sensor
  • Dual DIGIC V
  • 10fps
  • Dual Memory Card Slots (Unknown configuration)
  • 61 AF Points (I wonder if we’ll get red focus points in AIS?)
  • 3.2″ LCD
  • Build quality like 5D3
  • GPS & Wifi
  • $2199 ($500 more than the 7D at launch, I’d like to see such a camera come in under $2000)
  • ISO Performance to get close to the 5D3
  • “Lots of video features”

Something else that has been rumored before, is a possible C50 camera coming in below the C100. While it’s unclear exactly what Canon would strip away, we’ve also heard about a video focused camera in a DSLR body, possibly a 7D C. Could this be referring to the above 7D Mark II? The current Canon 7D is a workhorse, and it was the first DSLR from the company to natively shoot 24p — and plenty of them are still in use now. The video quality is fine for most uses (obviously you can get great results with any camera), but we know Canon can (and probably should) do better with a second version.


This new camera could be a miniature version of the 1D X, which makes a lot of sense from a product line point of view — having different tiers of consumer, semi-pro, and professional APS-C and full-frame cameras. We know the new 1D C is capable of great video in its 1080p Super 35mm mode, but they haven’t extended that same quality down to the 1D X (even though they are almost the same camera). That doesn’t make me hopeful the new 7D Mark II will have any better video quality than the 1D X since they are both photo cameras, but Canon could certainly introduce two models based on the same body as they’ve already done, only this time with a 7D Mark II for one price, and a 7D C with better video for a bit more money.

Will this actually happen? Who knows, but they’ve been pretty conservative with their offerings over the past couple of years. With increased competition from Nikon, however, a DSLR with video quality almost as good as the C100/C300 would probably sell well. It may be expensive for some people’s A camera, but a $3,000 7D C would be a great B camera or crash cam for tons of productions, especially those who don’t necessarily need or want the 4K or high prices of the 1D C.

At the moment this is just speculation, but we can definitely expect to see the 7D replacement in 2013 at some point, and I’m sure more details will be revealed near or at NAB, and certainly in the coming months.

What do you think about the price drop on the C300? Do you think that means anything for the rest of the Cinema EOS line? What would you like to see out of a 7D Mark II? Would you pay more than $2,200 for a 7D Mark II with better quality video?



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Description image 64 COMMENTS

  • What does that do to the 1DC pricing/positioning?

    • I think the 1D C is still a specialty camera. It’s going to be a crash cam, and it’s got an audience with people who’ve got plenty of money and want a nice and small camera that can shoot great video.

      • 2 Major studios bought quite a few 1DC’s from a vendor I deal with. They won’t be using them for crash cams by the way. Cheers.

        • I wouldn’t doubt it, and I didn’t mean they would only be crash cams, but I’d be very, very surprised if it’s an A cam on any movie with a budget over $10 million, especially with everything else out there.

          • no apparently when you say something it has to be completely correct or it is COMPLETELY wrong. sigh. animosity on these boards is rampant. love the posts guy keep it up.

            • Haha I actually don’t think he was being aggressive, but I felt like clarifying anyway. Either way appreciate the support. :)

          • No, but it will be the B cam. (not the C cam). Lot of love for that camera.

          • @biagio,
            Only relaying a little info from what a vendor told me in which he said 2 major studios bought alot of 1DC’s . You shouldn’t be offended as there isn’t anything wrong in saying they won’t be used for “crash cam”. They will be using them for other production aspects. Cheers.

      • Hey Joe, just wondering what the term “crash cam” means. Thanks in advance! :-)

        • Its a camera you leave in a vulnerable position while filming a stunt. Although often encased in a steel box, usually it gets beaten up, or in some cases, destroyed. If you ever see that shot of a truck about to hit the camera directly and it cuts away just as it does – that’s a crash cam. Michael Bay’s famous freeway shoot for The Island destroyed about 12 ‘crash cams’.

  • If they dropped that price another 2 to 4 grand I’d buy one tomorrow.

  • Mher Hakobyan on 02.21.13 @ 11:58PM

    i will pay for Canon 7D mark II body approxim. 8.000$ if it has this spec.
    1. Full 4K resol. 4096×2160, (5K, 6K or more)
    2. 120-300 fps FULL HD 1920×1080
    3. video quality – color depth 16-24 bit RAW footages
    4. 35-70 mm sensor
    5. anamorphic spec. setting in camera
    6. audio 24-32 bit 192 KHz
    7. Photo – 50-60 Megapixels, 1-24fps RAW/ 1-30 fps jpegs

  • The Japanese are currently devaluing the value of the Yen to increase their trade. I wonder if this has anything to do with that? and if so what might come next?

  • “ISO performance to get close to the 5D3″

    I suppose it’s all in how you define close, but considering that the best APS-C on DxOMark for Low-Light ISO score is the D5200 which scored 1284 ISO.

    DxOMark sports (low-light ISO) score

    D600 2980 ISO

    D800E 2979 ISO

    D4 2965 ISO

    5D3 2293 ISO


    D5200 1284 ISO

    7D 854 ISO

    Considering the huge disparity between FF and APS-C for high ISO shooting the claim that the 7D II will get near the 5D3 sounds unlikely.

    So even if the 7D II improved high ISO shooting by 1 EV (an unprecedented highly unlikely amount to improve) it still won’t get anywhere near the 5D3. Even if the 7D II were to use a new sensor designed by Sony or Toshiba, we just can’t expect it to be significantly better than the D5200 or D7100 and to reach the 5D3 levels is simply not going to happen.

    In video mode, it may be possible. For still photography, there is no way it will improve so significantly, I’m sorry to say.

  • Considering that the T3i and T4i share the same sensor as the current 7D, but cost as little as $450, I’m wondering who would consider buying a 7D MkII for $2200 ? It would have to be exponentially better than the current 7D and samesensor cameras.
    And even if it was, pricewise it’s way too close to the 6D, so how will they differentiate it from that camera (which is fullframe, so hard to beat the low light performance).

    • They don’t need to differentiate it pricewise from the 6D. Some just want to stick around the S35 sensors (that includes me). Also built quality will be probably closer to the 5D3 than the 6D. 5D3 is their flagship full grame and 7D2 will be their flagship APS-C. 6D does not enter the equation.

    • Not every one films. 10fps over 3.6fps is a big enough reason for a lot of people. Also, watch the Digital Rev test video. They couldn’t get the 7D to stop working. I doubt my T3i would work after being frozen in a big ice cube.
      Wonder if Magic Lantern will happen for it though?

  • I would love a Canon DSLR with 2.5K resolution up to 60fps and a proper codec… Can’t be that hard…

  • I see shots like this coming from the BMCC and the C300 is just a joke for the price, even after the drop:

    • Chris Lambert on 02.22.13 @ 5:52AM

      holyshit balls!

    • Travis Jones on 02.22.13 @ 7:59AM

      That stuff looks great.

      I’ve heard from dealers that they receive 7 or 8 at the beginning of every month. If you haven’t preordered you’re looking at the end of the year before you could get one.

      A 7D doing 2.5K (even MJPEG) would be sweet right now.

      • Guys from pre order April last year are receiving their cameras now… Just take a look at bmcuser… It’s just crazy.

      • I don’t know, some people’s 2013 orders have been delivered…just depends on where you ordered from.

        • That’s correct. If you read ALL of bmcuser there are those that have received them within a month. My info is that they are now shipping about 100 a month.

    • tangent from voltaire, what a surprise!

    • Peter Kelly on 02.22.13 @ 2:07PM

      Judging by that comment I’m guessing you haven’t actually used either camera?

  • Now it would probably cost me less to buy a return ticket from Australia to America and buying a c300 than getting one in aus….

    Now if canon dropped 2k off the c100, that would be a very competitive camera amongst lowbudget doco filmmakers. I’d seriously consider getting on then.

  • They’d need to drop the price lot more to make this cam competitive… same goes for C100 and C500. After F5/F55 announcement C300&C500 feel way too crippled for their prices.

    • Agreed. The C300 should be US10k, the C100 around $5k based on features. But as the poster below points out, they are a terrific working machine as is. They are still selling well.

      • But with $2000 price drop it’s apparent that they are not selling as well as they were while back…

        • Maybe. The C-line seems aimed at what certain professional users are equipped to use RIGHT NOW. Unlike some of the Sony’s cams, neither the C300 nor C100 have been positioned as future-proof products. As such, the first round of C offerings might be repositioned or replaced fast than we imagine. Poor sales might still be a factor, sure, but there’s a lot of anecdotal evidence that the C300 is doing well. It’s reasonable to assume a price reduction implies disappointing sales, but think it’s just as reasonable to assume Canon is shuffling its current round-up to pave the way for a second generation of products. It’s also possible that Canon feels it has saturated the market that obviously benefits from the C300, and that to continue expanding, they need to compete with Sony’s pricing. This doesn’t mean that sales are poor, just that Canon is moving into another phase of its strategy.

          None of the above is meant to defend Canon’s pricing; I’m just providing another point of view on what the sales drop would mean.

          FWIW, a $3000 DSLR with a sharp Super 35 crop mode (like the 1D-C) and a decent codec would sell. No 4K, no ND filters, no XLR inputs– such a device would be compromised enough to protect the C100 but a big enough jump over the current DSLRs to motivate step-ups. The jump from a T3i to a C100 is pretty big. Even a 6D or 5D Mark III to a C100 isn’t trivial. Canon clearly hasn’t built the C-line with DSLR-style indies in mind, but I doubt they want to cede that market to others. A $3000 7D-C makes sense in the line-up. If Canon gave us the device I described above along with decent frame rate options (e.g. at least 60 fps at 1080p and 120 fps at 720p), I think it’d remain a great seller at even $4000. Yes, this would stomp into the 1D-C territory a little, but this theoretical 7D-C would still like full frame/ ASP-H coverage, 4K, and all the 1DX video features. Given that the majority of 1D-Cs aren’t being bought by people who rely on DSLRs, I think that separation could work.

  • Someone please explain this to me, the C series cameras are for people who operate in a certain fashion, they never want a single headache from their camera, they want a camera that can work very well without accessories, they want to be able to hold it in their hands, they want a small bit rate that still delivers fantastic quality, they don’t want to swap cards, they want to shoot none stop, they want treatment of footage to be quick and minimal even shooting log. Some one please explain what other cameras are providing products for these needs, which is most consistently working professionals. 4:4:4, 12 bit and/or RAW will not get you more set ups in a shoot day. I hate that things that only make theoretical sense are driving down the price of things that make practical sense.

    • ruben huizenga on 02.22.13 @ 2:04PM

      Its an interesting point. Surely value doesn’t just lie in the spec sheet.
      Ease of use means you are more productive with your time, and time is money.
      IMO however, this camera seems more like the new “Scoopic” — a more in-the-trenches workhorse
      than the name “Cinema” camera suggests. But then, whats in a name?

      • The first c100 promo was a little confusing but their latest featured short film did 90 set ups in two days, a production can buy a BMC just based on the time saved by using a C series camera.

        • The “C” is designated for “cinema” – the “C” series isn’t designed for people that want to pull-off a lot of set-ups in one day, it’s for people that want a cinematic image. Period.

          If you want to pull off heaps of set-ups in a single day, you could do it with an FS100/AF100. Hell, if you watch the making of “28 Days Later”, you can see that you could even pull it off with a Canon XL1s.

          If you are more interested in the final look over how many set-ups you can pull off in one day, then there are better cameras than the C300 in this regard. Whether people like it or not, the $3000 BMCC, though not ergonomically perfect by a long-shot, will give a better image than a C300 – and I’m not talking about RAW. I’m talking in 10bit ProRes at either 110Mbps or 220MBps – more dynamic-range, more bit-depth, more superior codec. You probably wont get as many shots by the end of the day as you would with the C300, but if overall image quality is your concern, then a BMCC, for example, is superior in regards to final image quality.

          Personally, if I had $16,000 to burn on a new camera, I’d go the Sony F5 – internal 2K with 14stops of DR at up to 120FPS at 10-Bit 4:4:4 110/220/440/880 Mbps – now that’s a company that respects it’s customer’s dollar.

          • The specs have got the better of you, image quality no longer matters, almost all cams deliver on that now, all that matters is the feel of the camera, if thats appropriate for the shoot, and how it handles while shooting. Dogging a pro camera is like a painter saying purple sucks I’ll never use it. Hating on your own tools is an excuse, and it will limit you.

  • Super 35mm sensor
    4:2:2 HDMI Out (soon for 5DM3 in April)
    10 bit video
    1080p @ 23.97, 24, 25, 29.97, 30, 60
    13 stops dynamc range
    Good Low light performance at high ISO
    Under $3000
    And we want a video camera not a DSLR type body, Photography and Video must be seen as two different type of art.

    The C100 would be a dream camera if it was around $3000.

    • I agree. Video and photography are different. A dedicated video camera body type would be great. I shoot lots of photos and the 7D is a great option there but the DSLR body lacks some things in video. I don’t think there can be a great camera that fits both in the near future.

  • It sounds nice but it would kill the C100. It might even cannibalize the C300 in a some way. Even if it lacks c-log, desirable audio inputs, and built-in ND filters, it would equal the C100/300 imagery while offering frame rate options that both upstream models lacks. If the theoretical camera came in under $3000, you’ could still buy an external HDMI recorder, audio gear, and filters before you hit the C100′s current price. I get the argument that says Canon needs to step up in this price range. Sony, BMC, and even Panasonic are offering specs that make Canon appear a step behind. But Canon has an ecosystem among consumers and workflow advantages among many professionals. This negates some weaknesses. Canon’s also been successful enough with the C100/C300 to continue its current plan. The theoretical camera would be a dramatic shift, and unless Canon knows something earth-shattering is coming from a competitor, I don’t think they’d make that move. Not at this price segment, anyway.

    I think we could get the HDMI out, a sharp Super 35 picture and nice frame rate options, fulling some of your requirements, though. Your dynamic range requirement is probably not going to happen, but there have been rumors that Canon is going to debut a new sensor technology in the 7D mark II, and that the tech will be the basis for a 40 MP+ camera later. It’s all conjecture, but if the 7D mark II is going to approach the 5D Mark III in low light, it will have to involve snazzier sensor tech, unless it’s going to simply smear details to unacceptable levels. The big megapixel camera is supposed to be DR comeback for Canon, so the first signs of this strength should appear in the 7D mark II. So, if the 7D Mark II uses this new sensor tech, and if it is also the basis for the 7D-C, and if the new sensor improves not DR… maybe 13 stops will be real. But there are a lot of ifs there.

  • I think I’ll get Canon. I’ve been buying EF glass for an anticipated BMCC purchase while also being GH2-compatible. The GH3 is always out of stock and ultimately it doesn’t make inroads in the video industry. Being out of stock doesn’t help Panasonic with NAB around the corner, after which there’ll be more options. BMCC’s tardiness doesn’t help either. Both have a Jack-in-the-Box attitude: place your order, take a seat, and we’ll grill it up. Canon can probably deliver quicker than the bozos.

  • Actually BMC is starting to look like a myth in other parts of the world like in S.Asia where entering any cam shop you are sure you will get all the Canons. Having to wait for a camera after placing an order sounds like an 80s communist country’s industry. I guess these might be the reasons why canon don’t seem to fazed by the spectacular new kids on the block. As for the Kineraw, I don’t think they are even interested in selling them out of China, Panasonic? I once asked for a GH2 in Delhi and was shocked to find that it’s more expensive than a 5d MK 2, this leaves us with only Nikon or Canon whether we love them or not, at least they give you a camera when you pay for it.

  • We just shot a commercial on the C300 and while it was a great camera for the budget, it wasn’t something I would recommend to a client over other similarly prices cameras. Yes, it’s closer to a film camera than the DSLR, but it’s just ok.

    • My sentiment in regards to the C300 exactly! The C300 is a great camera, I will not deny that, but not for it’s price. There are so many better options in the price-range that deliver such a superior and more cinematic image. If only Canon had made the C300 10bit with 1080P 60FPS with ProRes HQ – would have been an absolute masterpiece of a camera – and well worth it’s price. Such an opportunity missed.

  • With the 7D MII, there are only 3 things they have to do for me to buy one:

    1. Get rid of moire (like on the 5D MIII)
    2. Include ALL-I (also like on the 5D MIII)
    3. And it would be nice to have an eventual firmware upgrade to get clean HDMI out so I could record in 422 colorspace, but I’m not completely tied down to it.

    Oh yeah, and don’t make it as expensive as the 5D MIII.