February 6, 2013

Lomography's New 'Purple' Color Negative 35mm Film Stock, Inspired by Kodak's Infrared Aerochrome

Lomography is both an analog-based film movement as well as a manufacturer of specialty products conducive to such an activity -- these include the LomoKino 35mm stills-to-motion camera and the (successfully) Kickstarted Smartphone Film Scanner app/device. Lomography's goods aren't for everybody, or every project -- but the company has some exciting news for the analog enthusiast in all of us, especially while production of 35mm film seems to be slowing down. Lomography will be releasing a new ISO 400 35mm color negative stock called LomoChrome Purple, inspired by the surreal quality of Kodak's discontinued Aerochrome infrared stock -- read on to check out the details.

Again, LomoChrome Purple isn't a true infrared stock like Kodak Aerochrome was, but it certainly captures a lot of the 'psychedelic' nature of the latter. Here's Lomography on the new stock -- which will be available in July, and will be up for pre-order again once another batch "is ready:"

PURPLE IS THE NEW GREEN

We’ve got a purple sensation to share with you! You’ve dreamed about it, our community has pled for it and we’ve listened to your wishes…so roll out the red carpet for Lomography’s striking innovation: the LomoChrome Purple 400 film! This unique color negative film will astound you by transforming every green element of your photo into radiant purples. It’s a revival of the psychedelic infrared look from the Kodak Aerochrome film we all love. To learn more about this unique look, check out our online magazine article.

PURPLE EDEN

The Lomography LomoChrome Purple 400 will transform the lushest green countryside into an awe-inspiring magenta fantasy world! As if this wasn’t good enough, this film innovation is an ISO 400 Color Negative film, so it’s incredibly easy to use and to get developed in C-41. The film will be available in 35mm and 120 formats, ready to use for any analog camera. Unlike infrared films that required a complicated use of filters and ideal sunny light to achieve the effect, this new film allows you to shoot in any weather condition!

Luckily, lomographers don't have to depend on labs to develop their film -- as mentioned above, LomoChrome Purple can be developed by the C-41 process, in your own bathtub (if you really wanted to, this isn't recommended). So long as the proper solutions are available, development will continue to be possible, and so long as companies like Lomography (and the bigger guys, like Kodak) continue to make film, the medium won't be sinking into total oblivion. Photographer Richard Mosse has created some striking work with Kodak's actual Aerochrome -- once again, you won't be able to achieve this exact effect with LomoChrome Purple -- but this may give you a better idea of the type of 'flavor' LomoChrome is getting at:

I don't personally do a lot of still photography -- though those who do should feel free to let us know how much this strikes their fancy -- but the exciting thing about this is that you can shoot this stock in motion, too. The LomoKino isn't exactly anyone's go-to sync motion picture camera, but it's an option:

This type of stock in motion won't likely become any shooter's narrative format, and the cost-to-footage ratio may be simply impractical for many of us -- but the way in which you use it is all up to you -- and it's great to still have the option in a true celluloid format.

What do you guys think of LomoChrome Purple? Too gimmicky, or a 'secret weapon' you could use to accent a surreal scene?

Link: LomoChrome Purple: Your Questions, Answered -- Lomography

Your Comment

8 Comments

Meh, easily achievable through grading raw digital footage.

February 6, 2013

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Natt

That was what I was basically going to say. I don't know if there are enough analog purists around to make this more than incidental.

That said, the imagery shown in the article is interesting.

February 6, 2013

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DIYFilmSchool.net

End result is worse than Kodachrome, remember the awful crossover of magenta green. But I guess this is one to get rid of film stock. To think this is a secret weapon is akin to thinking herpes is a fashion statement.

February 6, 2013

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Dirk

To me, there is something organic and beautiful about film. I used it in film school and briefly afterwards and loved it. Now of course, like most, in a professional application those opportunities rarely present themselves. Frankly I miss miss it, and silently mourn those days.

Many here really don't give this medium a fair shake. Hey I get it. Out with the old, in with the new, right? It's expensive. It's flawed. But how many here have actually shot on film?

In my mind, it is like trying to hand draw your own stop-motion animation instead of key-framing in After Effects. For me at least, while I am professionally competent in both, the resulting satisfaction (for lack of a better word) is very different.

February 6, 2013

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Stephen

It's another tool an artist can use. There are a number of examples where color IR has been used to creative effect in film - the final battle sequence in Alexander, for instance. Did that work artistically? Who knows, but it's another creative option and that can't be a bad thing.

Shooting IR is very unpredictable, kinda what makes it so fun to use. But that's also the drawback - with the time and financial pressure of a film, using unpredictable processes are definitely frowned upon by those who foot the bill. Kaminski had quite a struggle on Private Ryan when he proposed removing shutters, stripping the coating off lenses and skip-bleaching the neg.

But this new stock might take some of the unpredictability away and make shooting a little safer. The advantage would be that you get a unique, organic look. You could approximate in post if you want, but digital always has a sterile look. Film is simply a different medium than digital.

I've shot a ton of IR on stills - might be great, might be trash, you never now till it's developed, but I definitely plan to test this stock.

February 6, 2013

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Ross

Everyone reading NFS probably already knows, but it's possible to shoot infrared with digital if you mod the camera. There's a couple of companies who'll do this for you if you're not game enough yourself.

Usually costs a few hundred, and may be a good fate for your old Mk2 -- turn it into a speciality IR camera.

February 6, 2013

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Sony camcorders usually have a feature called nightshot which is an IR mode. You can get an IR-LED lamp from Sony as well which turns it into a pretty neat toy. The IR LED light is comparable in output to a 35 W halogen lamp, only you cannot see anything with the naked eye (well you can see the LEDs dimly glowing red, only just enough to spot where the camera is).
I got one of these at work, only I never had a reason to use it for a project. But I'd definitely like to ;)

However a digital camera in IR mode won't produce the same effects as this film stock, because it doesn't get this false color effect or anything like it. It is just a black and white (or black and green in Sony's case) picture, and using it in daylight will only give you a weird greenish tint on everything.

February 10, 2013

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Heiko

Are they planning on releashing a 'Red' film? I would much rather prefer it!
So cool though.

February 14, 2013

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alex