September 12, 2017

Apple TV 4K Provides Stunning Images in High Dynamic Range

Apple promises the 'greatest image quality ever' with its Apple TV 4K.

Today at the Steve Jobs Theater in Cupertino, Apple unveiled its upcoming products to an excited crowd. The lineup of gadgets included a new Apple Watch, three new iPhones, and the new Apple TV 4K. Apple touted the new TV 4K as having the “greatest image quality ever.” To illustrate that fact, they connected one to a 4K HDR cinema projector and showed the audience a few clips, as well as highlighting the new 4K interface.

Any HD content you’ve already purchased will be automatically upgraded to 4K HDR at no additional charge.

Apple designed its new product around two (not so recent) advancements in image technology: 4K and HDR (High Dynamic Range). “4K isn’t everything,” teased Eddie Cue, Senior VP and speaker at today’s event. After making this claim, he showed the audience a split screen image of a hummingbird—the left side in 4K and the right in 4K HDR, with a noticeable difference in image quality. Apple TV 4K is capable of producing these images since it supports Dolbyvision and HDR 10, two industry standard HDR platforms.

The heart of Apple TV 4K is the powerful A10X fusion chip, the same chip used in the Apple iPad Pro. CPU performance for the Apple TV 4K is two times faster than the previous version, while graphics are more than four times faster. Apple has been working in conjunction with large movie studios and streaming services such as Netflix and Amazon Prime to provide 4K content. The good news is that all of the 4K content available in iTunes will remain at the same price point as regular HD content. Additionally, any HD content you’ve already purchased will be automatically upgraded to 4K HDR at no additional charge.

Apple TV 4K is available in two configurations:

32GB - $179
64GB - $199

Pre-order is September 15th, with a ship date of September 22nd.      

Your Comment

10 Comments

Less than 15% of homes have 4k tvs... I am sure some people will buy this device and think they can get 4k on their 1080 tv if they buy this device.

September 12, 2017 at 5:58PM, Edited September 12, 5:58PM

0
Reply
avatar
Walter Wallace
Spokesperson/Entrepreneur
1043

I have a UHD 4K HDR TV. Been watching Netflix and Amazon Prime shows in UHD and HDR for a while. I love it. Makes a huge difference in quality. If people read the AppleTV 4K page they'll see that you need a compatible 4KTV or 4K HDR TV to watch content in the format. Although, I know not everyone reads the fine print.

September 12, 2017 at 10:18PM, Edited September 12, 10:18PM

0
Reply
avatar
Tim Buttner
Multi-Media Expert (writer, director, producer, D.O.P., etc)
357

And if you sit 10-15ft away you won't be able to tell the difference between 4K and 1080p.

September 12, 2017 at 6:11PM

0
Reply

agreed, 4k at home is pointless. It's just a way to sell more TVs and gadgets. 1080p is perfectly fine for home viewing, unless you have a 90ft movie theater screen in your living room.

September 12, 2017 at 6:23PM

0
Reply
Frank McGrath
Editor
81

I think the most important thing about 4K is that it has lead to HDR. I have a 4K HDR TV and love it. The picture quality is noticeably better.

September 12, 2017 at 10:21PM

2
Reply
avatar
Tim Buttner
Multi-Media Expert (writer, director, producer, D.O.P., etc)
357

Not if you have a 70" screen!

September 12, 2017 at 11:43PM, Edited September 12, 11:43PM

3
Reply
Sean Loftin
Cinematographer
90

Or a ten foot projector screen! Just waiting for 4K projectors to come down in price, then i'll be all over this.

September 13, 2017 at 3:58PM

1
Reply
Batutta
70

I wish TV companies would focus on color depth, bitrates and dynamic range instead of resolution.

September 12, 2017 at 6:49PM

0
Reply
K W
319

They are focusing on HDR. That's what part of the presentation was about. They focused more on the HDR than the 4K.

September 12, 2017 at 10:20PM

3
Reply
avatar
Tim Buttner
Multi-Media Expert (writer, director, producer, D.O.P., etc)
357

Got confirmation from Apple that the 4K movies can also play in 4K through iTunes on the iMac 4K and iMac 5K. Both are P3 so they're not sure they will play in HDR, but even still that's another way to watch the 4K content.

September 12, 2017 at 10:17PM

2
Reply
avatar
Tim Buttner
Multi-Media Expert (writer, director, producer, D.O.P., etc)
357