Why are TV networks still placing restrictions on online viewing of their shows (often posting only the most recent episodes in full), when all of the episodes are just a BitTorrent click away? CBS learned recently with their online strategy for college basketball's March Madness: “making all the games available online was the best way to go – they made a ton of advertising revenue." Availability = revenue? Imagine that.
Link: Mashable - Why Much of Your Favorite TV Content Still Isn't Online
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Indeed. Suppose they are not willing to accept pennies on the dollar online compared to what they get for broadcast/DVD. But by not doing so they lose even more to piracy...
May 10, 2010 at 7:32PM, Edited September 4, 7:26AM
Ryan - random connection: Sheila Seles, who was the MIT expert whom you quoted about CBS, is a Midd alum who was in the same Media Industry class with you in '03!
May 10, 2010 at 9:20PM, Edited September 4, 7:26AM
Random indeed! Middlebury is taking over the media game!
May 11, 2010 at 8:45AM, Edited September 4, 7:26AM