May 9, 2010

“Once we create a legitimate place for our viewers to view the content, the piracy goes down”

Why are TV networks still placing restrictions on online viewing of their shows (often posting only the most recent episodes in full), when all of the episodes are just a BitTorrent click away? CBS learned recently with their online strategy for college basketball's March Madness: “making all the games available online was the best way to go – they made a ton of advertising revenue." Availability = revenue? Imagine that.

Link: Mashable - Why Much of Your Favorite TV Content Still Isn't Online

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Indeed. Suppose they are not willing to accept pennies on the dollar online compared to what they get for broadcast/DVD. But by not doing so they lose even more to piracy...

May 10, 2010 at 10:32PM, Edited September 4, 10:26AM

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Sall

Ryan - random connection: Sheila Seles, who was the MIT expert whom you quoted about CBS, is a Midd alum who was in the same Media Industry class with you in '03!

May 11, 2010 at 12:20AM, Edited September 4, 10:26AM

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Random indeed! Middlebury is taking over the media game!

May 11, 2010 at 11:45AM, Edited September 4, 10:26AM

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Ryan Koo
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